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Masters of Scale

Strategy Session Live!: How can a start-up beat a Goliath? What gets top talent to stay put? How do you keep multiple stakeholders happy?

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.64.4K Ratings

🗓️ 14 June 2022

⏱️ 47 minutes

🧾️ Download transcript

Summary

How can a small business survive a David vs. Goliath competition? If two sets of stakeholders have opposing needs, how can a startup pivot to keep them both happy? Reid Hoffman and Bob Safian answer these questions and more from small business owners in the Masters of Scale community. Plus: another round of Pivot Point!

Learn more about becoming a Masters of Scale Member: www.mastersofscale.com/members

Read a transcript of Strategy Session 12 at: https://mastersofscale.com/strategy-session-beat-a-goliath/

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey listeners, this is Jordan, executive producer of Masters of Scale.

0:04.2

Nearly every entrepreneur we've had on the show has faced something unexpected in their

0:08.1

career.

0:09.1

And what I've noticed is that it's often these unexpected moments that lead to the greatest

0:13.8

learnings.

0:14.8

So, with that in mind, I want to tell you about another podcast that does a fantastic

0:19.2

job of shedding some light on the unexpected.

0:22.4

It's called 99% Invisible.

0:24.9

And it's all about the unnoticed elements of architecture and design that end up having

0:29.2

a huge impact on our lives.

0:32.0

In each episode of 99% Invisible, you'll hear surprising stories about the people, inventions,

0:37.9

and ideas that shape our world.

0:40.5

It's such a fascinating show because design is everywhere, perhaps most importantly in

0:45.8

the places where we've just stopped noticing.

0:48.5

You can follow and listen to 99% Invisible wherever you get your podcasts.

0:53.0

And now onto the show.

0:55.0

Hey listeners, it's Bob.

0:57.8

Today we're sharing a live strategy session with you, which we recorded remotely in front

1:02.3

of a virtual audience of small business owners and masters of scale members.

1:07.0

This is the first installment of our three-part summer sprint series of strategy sessions.

1:12.4

In these strategy session episodes, read answers to series of questions from entrepreneurs

1:17.5

with in-depth analysis on how to respond to the challenges they're facing in their

...

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