Rapid Response: Redesigning work in a crisis, w/Upwork CEO Hayden Brown

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 16 June 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most future of work conversations revolve around the “where,” but Upwork CEO Hayden Brown says it’s more important to focus on the “who.” 10% of the workforce at Upwork, the global tech platform for millions of freelance workers, was directly impacted by the Ukrainian war. Hayden’s people-focused approach to the difficult decision of how to manage remote employees in Russia is the same mindset she applies to meet the needs of all workers, from people feeling conflict to working mothers.

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Transcript

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0:00.0	Hey listeners, this is Jordan, executive producer of Masters of Scale.
0:04.2	Nearly every entrepreneur we've had on the show has faced something unexpected in their
0:08.2	career.
0:09.2	And what I've noticed is that it's often these unexpected moments that lead to the greatest
0:13.8	learnings.
0:14.8	So, with that in mind, I want to tell you about another podcast that does a fantastic
0:19.2	job of shedding some light on the unexpected.
0:22.4	It's called 99% Invisible.
0:24.9	And it's all about the unnoticed elements of architecture and design that end up having
0:29.2	a huge impact on our lives.
0:32.0	In each episode of 99% Invisible, you'll hear surprising stories about the people, inventions,
0:37.9	and ideas that shape our world.
0:40.5	It's such a fascinating show because design is everywhere, perhaps most importantly in
0:45.8	the places where we've just stopped noticing.
0:48.5	You can follow and listen to 99% Invisible wherever you get your podcasts.
0:52.9	And now onto the show.
0:54.7	I was reading these letters from customers saying, we're innocent civilians in Russian
1:02.4	values.
1:03.4	We're not supporting Putin.
1:04.4	Like, don't turn us off.
1:05.4	And I 100% ascribed to that.
1:08.3	On the other side, we were getting lobbying from everyone in Ukraine, from the government
	...

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