Strategy Session: How to balance innovation with your core business? How to help others tell the story of your product? How to sell an audacious vision to risk-averse stakeholders?
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 7 February 2023
⏱️ 35 minutes
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Summary
How do you keep innovating while also making sure your core business stays on point? How do you turn your employees into impassioned storytellers? And how do you get even the most risk-averse stakeholders to get on board with your trailblazing new approach? Reid Hoffman and Bob Safian answer these questions and more, all posed live by entrepreneurs across many industries and stages of scale. Plus Reid reminds us the importance of staying grounded in our humanity amid the spate of big tech layoffs in our Need to Know segment.
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Transcript
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| 0:00.0 | Hi everyone, it's Bob. Today we're sharing our first strategy session of 2023. |
| 0:06.4 | Recorded this January in front of a virtual audience of masters of scale |
| 0:10.6 | members, business leaders, and special guests. In these episodes, Reed Hoffman |
| 0:15.6 | answers direct questions from entrepreneurs on how to respond to the |
| 0:19.7 | challenges their businesses are facing. This time around, we explore key |
| 0:24.8 | lessons around communication internally and externally, as well as how to |
| 0:29.4 | balance innovation with sustained growth. In our need to know segment, |
| 0:34.0 | Reed and I talk about optimism and caution against the backdrop of recent |
| 0:38.6 | layoffs across the tech industry. It's jam packed. This episode is co-hosted by |
| 0:44.6 | Reed, myself, and Jo Dean Dorse ahead of live events. It weight what? The company |
| 0:49.8 | that produces masters of scale. At the top, you'll hear Jo Dean kick off the |
| 0:54.2 | event and then Reed and I will join a bit later. Let's get to it. |
| 1:02.9 | Hello everyone. Welcome to the Masters of Scale live strategy session. |
| 1:08.0 | An alliance with Capital One business. This is our first strategy session of 2023, |
| 1:13.7 | so we couldn't be more excited to have you with us. I'm Jo Dean Dorse ahead of |
| 1:18.6 | live events that weight what? The company that produces the wonderful masters of |
| 1:23.4 | scale throughout this session for entrepreneurs will ask questions of Reed. I |
| 1:28.9 | think you'll see many of your own challenges reflected in their questions. |
| 1:33.5 | Our co-host Reed and Bob Safian will continue the conversation on strategy |
| 1:39.5 | through a segment called Need to Know. Let's start welcoming a few folks into |
| 1:44.7 | this virtual stage. Our special guest from Capital One business, |
| 1:49.2 | Aparna Serran. Aparna is the Chief Marketing Officer of Business Cards and |
... |
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