Rapid Response: Betting on the Super Bowl, w/FanDuel CEO Amy Howe
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 9 February 2023
⏱️ 30 minutes
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Summary
Sports gambling is on track to grow into a $40 billion industry in the U.S., with FanDuel the lead player. CEO Amy Howe explains why the Super Bowl is so important to the company’s aspirations, even as it expands into wider gaming options and broader sports leagues. Leveraging its first-mover advantage, FanDuel is seeking to build an iconic brand around responsible gaming. With so much on the line, Super Bowl week is as make-or-break for Howe as it is for the two teams on the field.
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Transcript
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| 0:00.0 | When the Supreme Court repealed PASPA, which was a federal ban on online sports betting |
| 0:07.2 | back in 2018, before that you couldn't vet legally in the United States. |
| 0:12.7 | I didn't actually know this at the time, but I came in as the only female CEO at least |
| 0:17.9 | in the United States in the gaming sector. |
| 0:21.3 | I can assure you the house does not always win, and the reality is we don't always want |
| 0:25.8 | the house to win, right? It'd be hard to have a sustainable business as a consumer |
| 0:29.7 | if you're losing every week. |
| 0:32.9 | Last year we were anywhere between 42 to 50 plus percent of the market. |
| 0:39.4 | The Super Bowl is literally the biggest moment in Fandall and Canada. |
| 0:44.2 | It's the biggest moment in sports betting. |
| 0:48.7 | Let me tell you, there's some heart palpitations going on. |
| 0:58.5 | That's Amy Howe, CEO of Fandall, the leading mobile gaming company in the US. |
| 1:04.0 | As more states gradually move to legalized sports gambling, the industry is expected |
| 1:08.5 | to grow into a $40 billion market. |
| 1:11.7 | I'm Bob Safian, former editor of Fast Company founder of the Flux Group and host of Masters |
| 1:16.9 | Scale Rapid Response. |
| 1:19.0 | I wanted to talk to Amy because Fandall epitomizes the fast-changing dynamics that are remaking |
| 1:24.7 | the sports business. |
| 1:26.4 | And Super Bowl Sunday is its coming out party. |
| 1:30.1 | Linking up with NFL legend Rob Grunkowski to create a first of its kind activation on |
| 1:34.5 | the big day, Fandall is also diversifying into media broadcasting, new gaming categories, |
| 1:40.9 | and a wide array of sports leagues. |
... |
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