STRATEGY: How to Make Better Plans

The Next Big Idea

Next Big Idea Club

Self-improvement, Arts, Books, Society & Culture, Education

4.5 • 1.3K Ratings

🗓️ 12 December 2024

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You may think you know what strategy is, but Seth Godin is willing to bet you haven’t got a clue. It’s not just setting goals. It’s not just making plans. It’s— Well, you’ll have to tune in to find out. 📕 This Is Strategy by Seth Godin ✉️ Want big idea delivered to your inbox every day? Sign up for our newsletter Book of the Day here 🎙️ If you enjoyed this episode, you may also enjoy our conversation with Tony Fadell, the legendary creator of the iPod and iPhone, about how to build a game-changing product. It's a team favorite. 🎁 Take 20% off a Next Big Idea Club membership or gift when you use code PODCAST20 at nextbigideaclub.com

Transcript

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0:00.0	Before we get started, I want to let you know about an amazing holiday promo we're running right now.
0:07.0	If you were one of the book lovers on your shopping list would like a membership to the next Big Idea Club,
0:12.3	you can get one right now for 20% off.
0:16.1	That's right, 20% off, which means you can get the eight best books of the year,
0:20.9	handpicked by Malcolm Gladwell, Adam Grant, Susan Kane, and Daniel Pink,
0:25.2	delivered right to your front door, plus access to our app,
0:29.7	hundreds of audiobook summaries, and special invites to live events.
0:33.9	Check it out at next big idea club.com and use the code podcast 20. The curious
0:40.8	people in your life will really appreciate it. That's next big idea club.com and use the
0:45.8	promo code podcast to zero. All right, here's today's show. LinkedIn Presents.
1:00.6	I'm Rufus Griscombe, and this is the next big idea.
1:03.9	Today, you need a strategy.
1:05.9	Here's how to make one. Thank you. The world is made up of systems, seemingly infinite, often invisible, intricate, inescapable systems.
1:34.1	Whenever we work together to create something, achieve something, solve a problem, we create a system.
1:40.9	And those systems stick around for a long, long time.
1:46.0	Let me give you an example. Book publishing.
1:48.0	For most of my life, maybe yours, the system worked like this.
1:52.0	Authors wrote books.
1:54.0	Agents pitched them to publishers.
1:57.0	Publishers printed and distributed them to bookstores.
2:00.0	And readers discovered them through browsing,
2:02.6	word of mouth, and bestseller lists.
	...

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