Strategies to Land $5M+ Clients in Luxury Home Building

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 20 July 2024

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. A luxury home builder seeks advice on how to generate leads without relying on architects and designers. Learn to target high-end events and magazines using intent-based lists, geofencing, and cold emails. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (04:16) Using Intent-Based Lists to Identify Potential Leads (06:31) Showcasing the Builder's Portfolio to Attract Clients (08:32) Targeting the Right Audience for Luxury Homes (09:55) Combining Real-World and Digital Marketing Strategies (10:44) Leveraging Geofencing and Intent-Based Lists (11:14) Introduction to Offshore Recruiting for Marketing Talent (12:41) Utilizing Data from Crunchbase and Similar Databases (13:11) Exploring a New Software for Lead Generation Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	All right, so we have a little treat for you.
0:01.4	So this is a coaching call from the Agency Owners Association.
0:06.0	This is a group that Neil and I have for agency owners to help you grow faster.
0:10.1	So if you're the agency space, you a services business this is applicable to you.
0:14.0	It's a little preview of a call.
0:15.0	It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.
0:19.0	If you want to learn more about the group, you can go to marketing school.
0:22.0	I.O. slash agency. Again can go to marketing school that I.O slash agency again
0:23.7	it's marketing school the I. Oh, I hope you enjoy the episode. So Adam we'll
0:28.5	we'll have you come on first with your question and we'll get we'll spend 10 minutes on the question and then we'll get to the next one so that we can get to as many to give value to the whole group.
0:41.0	Good deal.
0:43.0	All right, so I'm excited.
0:44.0	I'll try to be concise, but it's pretty meaty.
0:47.5	So I work with a luxury home builder in the greater Boston area.
0:52.0	And his biggest challenge has been being beholden to
0:55.7	architects and designers for all his leads and so he's sick of schmoozing and
1:00.9	having to go to like country clubs or taking take people out to dinners or
1:05.2	go to events and get architects to want to work with him because he's a builder.
1:10.3	And so they do a great job.
1:14.0	They build like amazing green homes.
1:16.4	They want to build like five million dollar plus homes.
1:18.5	They do multimillion dollar renovations.
	...

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