So I'll say some fundamental stuff.

So it takes just as much effort and energy to get a singular sale as it does to get repeat

business over and over again.

So you can either be in the transaction business or you can be in the relationship business.

So whenever you're selling anything to anyone, don't just try to sell them something once.

Try to develop and sell a relationship because the lifetime value of a client, you know, this is J. Abraham, who's a great marketer, a good friend of mine, he said, you do not know how much you can afford to spend to acquire a client until and unless you know how much they're actually worth you. So, you know, how much do you spend to acquire a client? The biggest lesson that people, I think,

would be helpful when it relates to marketing is the number one reason why most people don't

do good with marketing is they undervalue the importance of it. Almost 50% of the cost of any

product or service usually goes to what it costs to actually sell it.

And that's if the person's selling it has their act together.

And most people really don't know what to do it.

So the first is selling relationships, not transactions.

The second is direct response marketing.

Whatever sort of messaging you're putting out into the world,

make sure that you give people the ability to get a response back.

Welcome to the Home Service Expert, where each week, Tommy chats with world-class

entrepreneurs and experts in various fields, like marketing, sales, hiring, and leadership,

to find out what's really behind their success in business.

Now, your host, The Home Service Millionaire, Tommy Mello.

Before we get started, I wanted to share two important things with you. First, I want you to

implement what you learned today. To do that, you'll have to take a lot of notes, but I also

want you to fully concentrate on the interview. So I ask the team to

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