Strategic Clarity Meets AI: Loic Potjes' Next-Generation Coaching Framework

Your Brand Amplified

Bleav + Anika Jackson

Women-owned, Business, Small Business, Communications, Podcast, Entrepreneur, Management, Branding, Ai, Sales Strategy, Marketing Trends, Public Relations, Sales, Social Media, Artificial Intelligence, Marketing, Business Trends, Entrepreneurship

5.0 • 132 Ratings

🗓️ 2 February 2026

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Loic Potjes' journey from corporate CEO managing over 4,000 people across multiple markets to founding Disruptive Leap, a coaching practice for scale-up CEOs, reveals a man who has learned through extensive trial and error that the most transformative organizational changes come from alignment between individual strengths and organizational needs. His approach extends beyond individual performance to create a multiplier effect throughout entire teams and organizations. Loic emphasizes that imposter syndrome, which affects nine out of ten CEOs, is not a personal failing but rather a resistance to self-belief that manifests in unconscious signals others can detect.

Transcript

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0:00.0	And Amazon says, well, a few years ago, we're selling books and then we sell books digitally.
0:05.6	But some guy raised an end up, are we selling books digitally?
0:10.1	Or are we in the meantime a digital business who happens to sell books?
0:14.2	Because that reframing, all of a sudden, what else in books can we sell?
0:18.0	Otherwise, you know, and so that reframing of companies and that critical
0:22.5	thinking and mindset opening is always where i start and then you flow and craft usp value
0:27.7	proposition step into the world of success with your brand amplified the ultimate podcast designed
0:35.3	to unravel the intricacies of thriving businesses.
0:38.5	I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,
0:43.7	and secrets that have propelled entrepreneurs and business leaders to success.
0:50.8	For my very first interview in the new year, I am thrilled to be able to have Loik Paches on.
1:00.3	We've been trying to schedule this episode for quite a while, but you're also around the world from me.
1:06.0	So it has, sometimes that creates difficulties, but we are here today finally.
1:10.6	And I'm very excited to have you on.
1:12.9	Again, it is my first recording of the new year. And, like, you have great advice for what you do.
1:20.6	I love, first of all, the name of your organization, Disruptive Leap, and the fact that you are coaching scale-up CEOs and entrepreneurs.
1:30.2	So, first of all, welcome to the show.
1:33.3	Thank you, Anika, and thank you for having me.
1:35.6	Great to be here and very much looking forward to our conversation today.
1:39.5	Likewise.
1:40.7	And you have had an incredible journey from being a corporate and scale up CEO yourself to a tech
1:48.2	investor. Now you've coached over 65 CEOs across 25 countries. So what was it about business
	...

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