You're listening to Podcasting Made Simple.

Hello, podcasters and podcast guests.

My name is David Chotka, and I want to share five application points to make your podcast more effective and inviting.

Very quickly, here are the applications that will make you more memorable and better at speaking about your topic.

Number one, use the power of story to begin a call

to action. Second point, fine-tune the story so that it invites the target audience to participate in it.

Thirdly, keep it on point, long enough to make the point, but short enough to hold attention.

Fourthly, invite the hearers into the learning with laughter or strong emotion.

And lastly, make the application point with the story itself.

That last one is the most important one.

So let me talk to you about the power story.

Long before humans invented any of the comforts we now enjoy,

for thousands and thousands of years, tribes and families would gather around a fire

and what they would do to end their days to tell stories. Our bodies are hardwired to listen to them.

There's now brain science that says that dopamine is released when there's a strong link between a story and a feeling of a sense of well-being, especially when the story ends with a clear resolution.

Beyond this, a sense of belonging occurs when someone knows that they're participating in a story that's larger than they are.

The best movies know this.

In fact, I can tell you plot lines from my favorite

movies many, many years after. And they've made storytelling the center of everything that they do.

In fact, the very best advertising involves a quick narrative about a product or service,

with the end of the ad inviting you to purchase the goods. An outline of that kind of thing would be like this.

Things were going well when suddenly this happened.

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