Story Selling – The Hidden Superpower of Top Producers

Loan Officer Freedom

Carl White

Mortgagemarketinganimals, Business, Loanofficer, Getmoreloans, Freedom, Mortgage, Loanofficercoaching, Carlwhite, Education, How To

5 • 743 Ratings

🗓️ 7 July 2025

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Episode 562

Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.

In this episode, your host, Carl White, dives deep into one of the most powerful (and often overlooked) tools top producers use to stand out—storytelling.

Carl shares the exact 5-step formula he’s used for over 20 years to turn ordinary client moments into unforgettable, trust-building stories that attract more business.

You’ll discover why stories stick while stats slide off, and how you can use this simple structure in your consults, videos, agent meetings, and follow-ups to gain more referrals.

If you’ve ever thought “I’m not a great storyteller,” Carl proves it’s not about talent—it’s about having a repeatable formula that works like magic.

Schedule a one-on-one free coaching call, click here or visit GetMoreLoans.com.

Transcript

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0:00.0	Hey gang, Carl White here, and you are listening to Loan Officer Freedom, the bestest podcast for loan officers ever.
0:18.3	Bestest, is that a word? I think it is. Hey, i get a great topic for you today this one has moved
0:24.8	the needle with me as much as anything else i've done and did you know that the shortest distance
0:32.7	between you and a new client might just be a great story.
0:40.1	So if you're thinking, hey, Carl, hang on a second.
0:42.8	I'm not a storyteller.
0:44.6	Don't worry.
0:45.9	Neither was I.
0:47.6	Until I realized that this wasn't about,
0:51.6	like telling a story is not about having a silver tongue.
0:55.5	It's about having a simple formula. And today I'm going to talk to you a little bit about exactly how story selling
1:02.8	works, why it's one of the most powerful tools in your business, and how to start using it
1:09.1	immediately. And if you're, even if, even if, even if you're like me back then and you think you're not
1:18.0	great at telling stories.
1:20.3	So, by the way, I just recently asked AI, I was doing a little project and I asked AI, I said, show me Mark Twain wearing a mortgage marketing animal shirt.
1:35.3	And the image that spit out looked more like a gorilla who just had a bad day.
1:42.3	But it gave me an idea that because Mark Twain,
1:47.9	whether he knew it or not,
1:50.5	was one of the first and best salespeople in American history.
1:57.0	And it wasn't that he was pitching a product,
1:59.9	but because his words moved a nation.
2:05.2	Right.
	...

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