Stories That Sell: How to Create the Stories People Actually Buy Into with Greg Logan
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 4 July 2025
⏱️ 25 minutes
🧾️ Download transcript
Summary
Greg Logan is a world expert on brand storytelling. An award-winning writer in advertising, film and TV, he helps the biggest brands on the planet emotionally connect with their audience.
Top 3 Value Bombs
1. The most powerful tool to grow your business isn’t a new product, it’s a better story.
2. Your brand is not the hero, your customer is. Your role is to be their guide.
3. The formula that drives Hollywood hits can drive brand success when adapted for business storytelling.
Take the free storytelling assessment at Greg’s website - Story Telling Quiz
Sponsors
ThriveTime Show - Attend the world’s highest rated business growth workshop taught personally by Clay Clark and now featuring Football Star, Tim Tebow, and President Trump’s son, Eric Trump, at ThrivetimeShow.com/eofire.
Airbnb - Your home might be worth more than you think. Find out how much at Airbnb.com/host.
Transcript
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| 0:00.0 | Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire, the only |
| 0:08.2 | daily show interviewing the world's top entrepreneurs seven days a week. Today we'll be breaking |
| 0:12.6 | down stories that sell, how to create the stories people actually buy into. To drop these |
| 0:18.3 | value bombs, I brought Greg Logan into Eofire Studios. Greg is a world |
| 0:22.0 | expert on brand storytelling and award-winning writer and advertising film and TV. He helps the biggest |
| 0:28.1 | brands on the planets emotionally connect with their audience. And today, our nation, |
| 0:32.6 | we'll talk about why stories work in business. We'll also talk the biggest mistakes people make around this |
| 0:38.5 | and how Hollywood cracked the formula and what that is. And oh, so much more. And a big thank |
| 0:43.5 | for sponsoring today's episode goes to Greg and our sponsors. Fire Nation, this is your year to get |
| 0:49.6 | unstuck and to grow a successful business. Attend the world's highest rated business growth |
| 0:54.0 | workshop taught personally by Clay Clark and now featuring football star Tim Tebow and President |
| 0:58.6 | Trump's son, Eric Trump, at ThriveTimeshow.com slash EO FIRE. Again, request life-changing |
| 1:04.2 | tickets today at ThriveTimeshow.com slash EO FIRE. |
| 1:09.3 | Greg, say what's up to Fire Nation and share something that you believe about |
| 1:13.9 | becoming successful that most people disagree with. Hi, Fire Nation. It's nice to be here. I would say |
| 1:21.6 | not telling people what they want to hear. In my business, I consult to clients about their messaging |
| 1:32.6 | and storytelling. And what I realize is all my competitors come in and just continually tell |
| 1:41.4 | my clients what they want to hear. |
| 1:45.3 | And the result of that is they nod, they get the paycheck, but the client sits back |
| 1:51.5 | and looks at it and goes, is this any good? |
| 1:55.4 | This kind of sounds like everyone else. |
| 1:58.0 | And I found that, you know, one thing I do with my clients is when we start a session, |
... |
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