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Perpetual Traffic

Stop Wasting Your Time on MQLs: 5 Steps to Get More SQLs

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 26 November 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph and Lauren tackle the challenges marketers and business owners face when managing lead generation and sales processes. They break down the critical differences between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) and share actionable strategies for optimizing ad algorithms and leveraging CRM data effectively. The conversation highlights the power of transparency and alignment within teams and with agency partners to maximize ROI. With a focus on practical insights, they also explore how to use standard events in digital advertising to improve lead quality and drive better business outcomes.

Chapters:

  • 00:00:00 - Kickoff: Welcome to an Unfiltered Dive Into Marketing Strategies
  • 00:01:00 - Listener Reviews: What You’re Saying About the Show
  • 00:03:50 - Constructive Criticism: Turning Feedback Into Actionable Insights
  • 00:08:40 - MQL vs. SQL: Why Knowing the Difference Changes Everything
  • 00:18:05 - MPI Checklist Unpacked: The Simple Tool to Qualify Your Leads
  • 00:19:30 - Lead Qualification Secrets: How to Spot the Real Prospects
  • 00:20:45 - Custom Thank You Pages: The Game-Changer You’re Overlooking
  • 00:22:08 - Campaign Optimization: Attracting the Customers You Actually Want
  • 00:28:43 - Standard Events Masterclass: Supercharging Your Ad Performance
  • 00:33:39 - Final Thoughts: Quick Wins and Next Steps to Level Up

LINKS AND RESOURCES:


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Mentioned in this episode:

AdCritter for Agencies

Transcript

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0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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