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Perpetual Traffic

Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 29 November 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On today’s show, Ralph and Lauren are talking about the game-changing potential of the Facebook (Meta) Pixel. They’re breaking down the evolution of the Meta Pixel, the differences between standard events and custom conversions, and the often-missed opportunities in advanced tracking. Marketers, tune in to hear how to escape the "muck of mediocrity" and avoid the "data drought" by feeding the algorithm the right data. If you’re ready to stop wasting ad spend and start optimizing your campaigns like a pro, this episode delivers everything you need—no fluff, just results.

Chapters

  • 00:00:00 - Kickoff: Why This Episode Will Change Your Strategy
  • 00:00:33 - The Hidden Power of the Facebook Pixel
  • 00:01:58 - Meta Pixel: What You Never Knew About Its History
  • 00:03:12 - Standard Events vs. Custom Conversions: A Critical Comparison
  • 00:04:53 - Unpacking Standard Events: Insights You Can’t Miss
  • 00:08:21 - Advanced Tracking: The Secret Sauce of Custom Conversions
  • 00:10:21 - Real-World Examples: How Tracking Transforms Strategy
  • 00:12:45 - Why Initiate Checkout Is More Than Just a Click
  • 00:15:03 - The Overlooked Power of Event Hierarchies
  • 00:18:27 - How to Use Standard Events for Precision Optimization
  • 00:21:58 - Real-Life Wins: Data-Driven Campaign Success Stories
  • 00:26:12 - Bridging the Gap: Aligning Tracking with Business Goals
  • 00:29:36 - The Wrap-Up: Practical Takeaways to Propel Your Success

LINKS AND RESOURCES:


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Mentioned in this episode:

AdCritter for Agencies

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

...

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