Today, with all the things that have happened to me, I get emails on Facebook from friends

I went to high school with, often starting with Gary, you're so lucky.

I reply to every single one of them, all of them with the reply of an opening line first.

Jan, great to see you again.

You look great.

Kids super cute.

PS, I am super not lucky.

Let me remind you, Rick, remember when we graduated college and you went to the Jersey

Shore every weekend and hooked up with chicks and drank beer, I work.

This is the Gary V. Audio Experience.

How many questions, the same thing?

Put out content, put out a great product, test things, try it all, use data, use your

intuition, test and learn, test and learn, test and learn.

And this, this just insane lack of patience and lack of understanding that takes actual

skills to actually win is frustrating at times.

What does a local business need to do to get customers?

You need to have a great product.

You need to make people that could potentially buy your product know about it.

You can do that through content.

You can do that through advertising.

You can do that by going to the Chamber of Commerce.

You can do that by fucking cold calling every single business in town.

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