Today, the underpriced attention is Facebook Reels.

1998 Wine Library.

My dad's liquor store had 150,000 people on its email newsletter

and had 91.3%.

Google AdWords, when they came out, I bought every wine term.

People forget, but they were $5.00 floor for about eight months

or so before $0.10 became the floor.

And literally, I owned every word from wine itself

to silver oak to chateau la fete.

And I was able to build a very large business for my dad

with very little capital because I was able to understand

where the underpriced attention was.

And I was able to understand how to fill that underpriced attention

with the creative.

This is the Gary V. Audio Experience.

Great to have you here, Gary.

It is truly an honor for me personally.

I don't know if you remember.

I think we've brought it up.

We've probably not a long time.

About 15 years ago when you had wine library and my brother

and I were starting our alcohol brand,

...