If you look at a spectrum of people on the internet.

There's a bunch of people who are, they're not open to what you're saying.

You know, a small group of people, I would say. These people are never going to watch your videos. They're not open to it. On the opposite side, there's a small sliver of people who are ready to buy whatever it is that you offer right now. So let's just say it's real estate. how many people on the internet are looking to buy a house right now?

There's a small group of people.

But the biggest group, the majority of the people on the internet are this middle part of the of the spectrum of people. These are people in the not yet crowd, I would say. They're not yet ready to watch your video, to get learn your solution, buy whatever you're offering. And so you have to make content for the not yet group. You know what I mean? Because most people are making content for the ready now group by now. And that's just a sliver of the opportunity. And so if you make content for the not yet group, what will happen is, like, when you make an offer, when you have a lead magnet, when you have a next step for people, people actually take it because they watch your stuff.

So I just think of like, if you came up to me, bro, and you're like, hey, I wanna buy a house right now. What do you think about the market? That would be a different conversation than if you came up to me and you were like, dude, so we're renting. I don't wanna do anything for next couple years, but like what do I need to do to be on track in the next two years?

I'm thinking about starting a family.

Like you're just on your journey versus ready to go now. It's a different conversation, you know, and people's content is only talking to the people ready to buy now in my industry anyway. Everyone is so transactional. So, like, what could you do to make it more interesting to everybody on the internet?

Interesting.

So like, and that's make it more entertaining, more middle of funnel, you know, top of funnel content, not bottom of funnel.

Got it.

What would you say, Ryan?

You know, I was thinking it through as he was speaking.

I've never, you know, people, obviously, I know people have talked about, hey,

like, this is top of funnel content, middle of funnel, you know, bottom of funnel and all these things.

And I literally have never looked at content that way.

I've always looked at content like this.

In order to get a customer, you have to have trust.

Yeah.

The best way to build trust is to spend time.

So my main objective is spend as much time as I can with somebody.

Once that's done, at some point, we'll do business together, whenever it may be.

...