Did Advantage+ Creative Image Generation Just Kill Manual Ad Design?

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 21 October 2025

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Have you ever run a Facebook ads test that completely defied logic? That’s exactly what happened to us, and it led to one of the most eye-opening conversations we’ve had about Meta’s new creative testing feature. In this episode, we explore the Meta AI tools for creative diversification.

Lauren shares her real campaign results from a live test using Meta’s latest Advantage+ creative tools. We also get into the details of how Meta’s system distributes spend, why it doesn’t always follow its own rules, and what you can do to avoid wasting money while still taking advantage of Meta’s cutting-edge tools like AI-powered image generation and editing.

If you’re running ads for clients or scaling your own campaigns, you’ll want to hear this one before you hit “publish” on your next creative test. We’ll tell you what works, what breaks, and how to stay ahead of Meta’s fast-moving automation.

In this episode:

- How Meta’s in-campaign creative testing works

- Step-by-step demo of Meta’s creative testing interface

- Using AI-generated ad images inside Ads Manager

- Editing AI-generated images with custom prompts

- Meta’s ad enhancements: translate text, music, and site links

- The “Flex Media” feature and its risks for client brands

Resources Mentioned In The Episode:

Previous Episodes on Meta’s Andromeda Update: https://perpetualtraffic.com/?s=meta

Watch the Episode on YouTube: www.perpetualtraffic.com/youtube

Apply to Work With Tier 11: https://www.tiereleven.com/apply-now

Watch Previous Live Ad Lab Sessions: tiereleven.com/youtube

Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Listen to this episode on your favorite podcast channel:

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https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK

Subscribe and watch on YouTube:

perpetualtraffic.com/youtube

We appreciate your support!

Visit our website: https://perpetualtraffic.com/

Connect with Ralph Burns:

LinkedIn - https://www.linkedin.com/in/ralphburns

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, real quick, before we dive in, if you've got a brand or marketing tool that marketers
0:04.2	need to know about, sponsor the show here at Perpetual Traffic.
0:08.6	Perpetual Traffic puts you in front of thousands of seasoned marketers, CMOs, and agency
0:13.2	owners.
0:14.0	So head on over to perpetualorffic.com to apply to be a sponsor of this show.
0:18.4	I can never predict which image is going to create more conversions.
0:22.7	Then that's the beauty of Advantage Plus.
0:24.7	There's this new feature inside Meadow, which you've tested.
0:28.5	Maybe we can just sort of go through.
0:30.2	What are the dues and don'ts?
0:31.4	Andromeda demands creative diversity.
0:33.1	So what's really great is...
0:34.7	You're listening to Perpetual Traffic.
0:39.3	Hello and welcome to the perpetual traffic podcast.
0:42.0	This is your host, Ralph Burns, founder and CEO of Tier 11, alongside my incredibly amazing co-host.
0:49.2	Blaine E. Petrillo, the founder of Mongoose Media.
0:52.6	So glad you joined us here today. I don't know why this makes
0:55.9	you laugh every single time. Because we've just been like chit-chatting for the last hour here.
1:01.0	But at a sudden we go into like podcast mode and you go get. Well, we've been like on deep and behind
1:08.0	of what's going on with life and taxes and all the things that come with being a business owner.
1:14.7	And then it's like, oh, yeah, this is the fun stuff.
1:17.0	This is the fun stuff.
	...

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