FIRE Your Media Buyer: The Fix for Wasted Ad Spend

Perpetual Traffic

Tier 11

Marketing, Business, Entrepreneurship

4.8 • 849 Ratings

🗓️ 4 November 2025

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply

Are media buyers becoming obsolete? With Meta’s Andromeda update and AI automating campaign optimization, most marketers are still stuck tweaking ads while missing the real levers that drive growth. If you’re still relying on Ads Manager, you’re already behind!

In this episode, we break down why media buying alone won’t cut it anymore. We discuss how AI is handling 80% of the heavy lifting and why your focus needs to shift to everything that happens after the click.

From landing page congruency to email triage, customer reactivation, and how data flow impacts optimization, we share what agencies and brands must do to stay profitable. If you’re managing campaigns or scaling a business, this one’s for you!

In This Episode:

- Media buying and “after the click” opportunity

- Funnels, offers, and landing page congruency

- Redefining leads, opt-ins, and MQLs

- Disqualifying bad leads and data hygiene

- The role of growth strategist vs. media buyers

- Why small marketing agencies are struggling

- Shiny object syndrome vs. real business growth

- Rethinking the customer journey to boost sales

Mentioned in the Episode:

Andromeda Episodes: https://perpetualtraffic.com/?s=john+moran

Episode 744: The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool: https://perpetualtraffic.com/podcast/episode-744-the-pros-and-cons-of-metas-new-advantage-creative-image-generator-tool/

Episode 743: Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/

Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf

Marketing Performance Indicators Checklist: https://www.tiereleven.com/mpi

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Transcript

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0:00.0	If you're still relying on Google and Facebook, also known as meta, for your performance,
0:05.7	you're missing taking your performance even further.
0:09.1	And that's where Realize comes in.
0:10.7	Realize helps performance marketers tap into more ad placement across hundreds of premium
0:15.8	websites reaching audiences you just can't find on traditional social channels.
0:21.2	With intent-based, contextually relevant ad placements,
0:24.5	you can drive real conversions, not just impressions,
0:27.6	and expand your acquisition strategy through better data,
0:30.6	more control, and higher ROI.
0:33.5	Thousands of brands already use, realize,
0:36.3	to diversify their ad spend, boost performance,
0:38.4	and unlock high-quality traffic websites that'll scale your business.
0:43.3	Now, if you're ready to go beyond the usual playbook and start reaching new audiences,
0:47.1	check us out over at signup.tabula.com to learn more.
0:52.2	I don't want a one-night stand with leads or with customers.
0:56.1	Now, how the heck are you trying to monetize and develop loyalty?
0:59.9	I'm seeing a lot of smaller agencies just contract and go out of business,
1:03.9	just because they're not adopting this mindset.
1:06.6	Meta is going to do a lot of the work for you.
1:09.5	Where should someone's focus be in this new age of all this AI, finally coming to the front?
1:16.2	We need to make sure that you're listening to perpetual traffic.
1:23.9	Are you losing hours building campaigns and analyzing reports?
	...

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