Our preferences are our ceiling. Everybody listening right now, you have a preference and you've had

your entire life of how much problem complexity you wanted to take on. I prefer hard problems,

complex, multiburiant problems. Other people that go, you know what, I like no problems. No problem

people never become great. Number one, New York Times

bestselling author and the author of High Performance Habits, How Extraordinary People Become That Way. We have

the inspiring Brandon Bouchard in the house. We read all these little books on habits. Like do this

little habit, do this little habit, this tiny habit, incremental this, you know, tiny habit, incremental habit, atomic habit.

All these, they're great. Except they sold this story to the world that like, oh, make it easy for yourself. The way to have a great habit is to make it easy. I'm like, go talk to high performers. Is it easy? Did you set it up to try to be easy? try to be easily like, no, actually I kind of did it the hard way and bumble in.

We've been around people at the highest level. Did you set it up to try to be easier? Like, no, actually I kind of did it the hard way and bumble in.

We've been around people at the highest level of what they do.

And there's certain non-negotiables that they seem to have.

What is underneath the non-negotiables that support them to actually accomplishing their wildest dreams?

This is a huge insight I didn't get until maybe four years ago.

You have coached some of the biggest influencers, business leaders, sports athletes, spiritual leaders on the planet for over a decade, almost two decades now.

And we both have, you've coached them, I've interviewed a lot of them, we've been around

people at the highest level of what they do.

And there's certain non-negotiables that they seem to have, whether it be around their

health, around their relationships,

around business, there's certain non-negotiables. And I'm curious, is there a few key non-negotiables

that the greatest leaders have? And everyone's got different personalities and styles on how

they've gotten there. Right. But what is underneath the non-negotiables that support them to

actually accomplishing their wildest

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