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The ONE Thing

Stop Ghosting Your Goals: How to Stay Committed to Your Future Success

The ONE Thing

NOVA Media

Entrepreneurship, Business, Careers

4.81.1K Ratings

🗓️ 9 February 2026

⏱️ 28 minutes

🧾️ Download transcript

Summary

Are you ghosting your goals? By February, most people have already given up on the goals they set in January. But what if the reason you keep ignoring your goals isn’t a lack of discipline, but a lack of relationship? In this episode, Jay Papasan invites you to stop “proposing” to your goals every January and start dating them regularly instead. Jay breaks down why most goals fade by February and how to replace goal drift with steady progress. He walks through the full framework, from writing a Someday Letter and working backward into five-year and one-year milestones, to using the 411 to translate goals into weekly, time-blockable actions. You’ll also learn why a 30-minute weekly “date” with your goals and a five-minute daily check-in before your phone can radically change your focus, reduce the busyness trap, and prevent Groundhog Year from repeating itself. This episode is a practical reset for anyone who feels busy but stuck. The answer isn’t setting better goals. It’s staying in touch with the ones you already have. Challenge of the Week: Schedule a 30-minute appointment with yourself. Review your goals and identify the one thing you can do next week to get back on track. Think big, aim small. *** To learn more, and for the complete show notes, visit: the1thing.com/pods. We talk about: Why most people ghost their goals by February How to use the Someday Letter to clarify long-term direction Turning goals into weekly actions with the 411 Links & Tools from This Episode: The 411 and Someday Letter Exercises are Available on Our Free Resources Want to be a guest or share feedback? Email podcast@the1thing.com   Produced by NOVA

Transcript

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0:00.0

Imagine for a second, walking up to a complete stranger, getting down on your knee and proposing marriage.

0:05.6

Sounds absolutely crazy, right? Well, that's what most of us do with our goals every single year.

0:12.1

We start from this cold start, a brand new idea, no dating, no courtship, and go right straight to marriage.

0:20.4

And it absolutely doesn't work. That's why so many people

0:23.5

quit on their goals as early as mid-February, often earlier. Today in this episode, I'm going to hopefully

0:30.7

show you a better way. The world does not need another way to set goals. What we need is a way to have a

0:36.9

relationship with our goals. So we need is a way to have a relationship with our goals.

0:39.1

So we're revisiting probably one of our most popular podcast of 2025. We'll call this edition

0:45.2

Goals a Love Story because this week is Valentine's Week. And we want you to have a lasting

0:51.9

love story with your goals. And there's a process for doing that,

0:56.1

and we'll share it with you. Now, this whole idea of getting married quick, we all know people

1:00.6

who do that. I think my parents got married six months after they met. Wendy's parents, like three

1:06.1

or four months, that was a different age. People were going off to war. It happens, and those marriages lasted a long time. My parents were married for 60 years before my father passed away, and they were happy the whole way. So it is possible to have love at first sight, but that's not what their research says. On average, most people spend two to three years of courtship before they propose, and those

1:30.6

they do tend to have longer, happier marriages. So what does that look like in goal setting?

1:35.5

How do we make that work for us when it's a brand new year? We do want a fresh start, but we

1:41.4

want to achieve our goals. We're going to break it down in this

1:44.3

episode, Goals, a Love Story. I'm Jay Papazan, and this is the One Thing, your weekly

1:49.3

guide to the simple steps that lead to extraordinary results. So here's the problem most of us find us in the position of trying to solve again and again and again. Every January, we kind of start over fresh. We're not setting goals based on where we're going in the distant future, this year is the next logical

2:18.5

milestone on my longer journey.

2:20.9

We're kind of wiping the slate.

2:22.4

Maybe last year wasn't the ideal year, and we're really starting fresh.

2:26.0

And that's a little bit like the SNAP proposal to a total stranger.

...

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