Stop Discounting and Instead Use Value-Add-Incentives with Marco Torres: An EOFire Classic from 2021

Entrepreneurs on Fire

John Lee Dumas

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4.8 • 4.1K Ratings

🗓️ 23 February 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.

Marco Torres, Co-Founder of MarketingBoost.com, has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales and marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advice and amazingly affordable subscription program.

Top 3 Value Bombs

1. Gratitude is number 1. You have to be grateful for everything.

2. Discounting can eat up your profit.

3. Incentives can make your existing lead magnet work.

Discover the 3-step secret weapons of the world's smartest marketers. Used promo code ONFIRE and get 10 percent off - Join Marketing Boost

Sponsors

ThriveTime Show Attend the world’s highest rated business growth workshop taught personally by Clay Clark and NOW featuring Rich Dad Poor Dad Author Robert Kiyosaki and Eric Trump at ThrivetimeShow.com/eofire

Author100: A 100-day program where I will personally guide you 1-on-1 to create, write, publish and market your book! If you want daily guidance and mentorship from me, JLD, then head over to Author100.com to sign up for a free call to chat about the details!

Transcript

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0:00.0	Who's Red Rock today, Fire Nation? JLD here and welcome to Entrepreneurs on Fire, the only
0:07.9	daily show interviewing the world's top entrepreneurs seven days a week. Today we'll be breaking
0:12.8	down how to stop discounting and instead use value add incentives to drop these value bombs
0:18.0	that I brought to Marco Torres into EOire Studios. Marco is the co-founder
0:22.1	of Marketing Boost.com and has helped thousands of business owners worldwide boost sales and
0:27.4	scale their business by as much as five-fold through the use of incentive-based marketing.
0:32.4	In today, Fination, we'll talk about gratitude being number one. You have to be grateful for
0:36.3	everything. Number two, how discounting
0:38.2	can eat up your profits. And number three, how incentives can make your existing lead magnet work
0:42.9	and owe so much more. And the big thing of sponsoring today's episode goes to Marco and our
0:47.8	sponsors. Is this your year to grow a successful business? attend the world's highest rated business growth
0:54.9	workshop taught personally by Clay Clark and now featuring Rich Dad Poor Dad author Robert
1:00.2	Kiyosaki and Eric Trump at ThriveTime Show.com slash EO Fire. Again, request life-changing
1:07.8	tickets today at Thriveetime show.comcom slash EO. Fire Nation, you have a book
1:15.5	inside you and it's time to share your message with the world. That's why I created Author 100,
1:21.4	a 100-day program where I will personally guide you one-on-one to create, write, publish, and market
1:26.9	your book. If you want daily guidance and mentorship to create, write, publish, and market your book.
1:27.5	If you want daily guidance and mentorship from me, JLD, then head over to author
1:32.1	100.com to sign up for a free call with me to chat about the details.
1:38.3	Marco, say what's up to Fire Nation and share something that you believe about becoming successful that most people disagree with.
1:48.4	Hey, hello, Fire Nation.
1:51.0	John, I'm really thrilled and honored to be invited on your show again.
	...

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