Stop Consuming, Start Becoming | Episode 356
Real Business Owners
Trevor Cowley
4.9 • 713 Ratings
🗓️ 24 March 2026
⏱️ 35 minutes
🧾️ Download transcript
Summary
If you are ready to level up personally and professionally, go to joinrbo.com
This one’s not for the soft.
In this episode, Trevor comes in hot and unfiltered, calling out the biggest lie people tell themselves: that they want success—when in reality, they’re avoiding the process required to earn it.This episode breaks down why most people stay stuck, how ego quietly kills your growth, and why chasing shortcuts is destroying your self-respect. If you’ve been relying on motivation, waiting for the “right time,” or constantly starting and stopping… this is your wake-up call.
Transcript
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| 0:00.0 | Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult. |
| 0:07.0 | Every level that you hit, there's a lot of things that suck that you just won't want to do. |
| 0:11.6 | What you're capable of is on the other side I don't feel like it. |
| 0:15.5 | And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there. |
| 0:23.8 | Welcome back to another episode of real business owners with myself, Trevor Cowley. |
| 0:27.8 | Guys, today might be a little aggressive. You might hear a couple bad words. So if that's not |
| 0:31.5 | your thing, don't listen to this episode. Go to a different one. Per usual, if you're ready to |
| 0:37.0 | level up, go to join RBO.com. I'd love to hop on a call different one per usual if you're ready to level up go to join |
| 0:37.7 | rbo.com i'd love to hop on a call with you see if you're a good fit for the group all right guys |
| 0:43.4 | let's get into it um you know there's a lot of frustration uh inside of me right now today in in this |
| 0:51.3 | moment so that's why this episode might be a little bit more aggressive than most. |
| 0:56.7 | It's like as I continue to elevate through this process of, you know, breaking a world record, |
| 1:03.4 | it's like the old version of me now bothers me. And I see a bunch of people that are the old |
| 1:09.4 | version of me that are giving themselves credit |
| 1:12.1 | for trying or being in the process or building or, you know, whatever it may be. |
| 1:19.4 | But their own ego is stopping them from the progress that they could make. |
| 1:26.8 | You know, you want to protect everything that you currently have. |
| 1:29.7 | And I'm going to share a few different stories with you guys today to give a little bit more context to it. |
| 1:34.3 | And I dealt with this stuff as well. You know, I've always, not always. I've been up to a couple hundred pounds where I was a little overweight. |
| 1:41.0 | Now I weigh, you know, 155 to 160, something like that. So obviously |
| 1:46.1 | down, you know, 40, 45 pounds easily from my peak weight. But on average, I would stay right |
| 1:52.4 | around 170, 175. And I thought I was in pretty decent shape because I could see the top two |
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