It's going to come back to you with marketing, lead generation referrals and customer experience

outside of just your client.

Welcome back, everyone, to another midweek modern craftsman.

Happy to have you here today.

Hopefully you are having yourself a wonderful week.

I am. Started a new job. Pretty excited about it. It's a screened-in porch edition. We're doing a new patio,

some regrade in the backyard. But I showed up to the job and my truck, my trailer, my equipment,

immediately ripped down the fence, met the neighbor,

realized she was pregnant, and got me thinking about some of the aspects of our systems

and our processes that can make or break a project, one of them being how we treat not only our clients, but the people who are

directly adjacent to those projects, the neighbors. So their neighbor, turns out, is nine

months pregnant. She was due this past weekend. If she doesn't go into labor, she's going to get

induced this weekend. I know that my

client had mentioned this. I didn't realize she was already due, so I'm showing up to start a project

with a woman who's ready to have a baby, their first baby, and I began to think what I can do

to make this process and this project successful. I started thinking if

that was my wife, the last thing I'd want is noise, dust, and disruption, especially at home,

our safe place that we just moved into where we're looking to bring our first child home.

So today's conversation is going to be about what we can do as builders and

remodels to protect not only our clients, but the people who live right next door to our jobs,

the small details, the systems we can put in place, and the mindset that can turn potential

friction into trust relationships and even future work.

...