4.8 • 4.1K Ratings
🗓️ 3 January 2026
⏱️ 31 minutes
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From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
After Derek's dad's sudden passing, he walked away from a multi-six figure career with the software giant ClickFunnels to take over his family's 130 year old ranch. That's where he started the Primal King Podcast, Cross O Meats (a D2C beef company) and now lives on 2700 acres in central Idaho with his wife and 4 kids.
Top 3 Value Bombs
1. There are more things than just money.
2. Fulfillment is living your life in a way that will inspire other people.
3. Make the hard decisions and be brave through them.
Tune in to Derek's Podcast: Liberation, Lifestyle, Legacy - Primal King Podcast
Sponsors
HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com.
NetSuite - NetSuite is the number one AI Cloud ERP, trusted by over 43,000 businesses. Get NetSuite's free business guide, Demystifying AI, at Netsuite.com/fire.
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| 0:00.0 | Light that sparked Fire Nation. JLD here and welcome to Entrepreneurs on Fire. |
| 0:06.8 | Brought to you by High Level, the all-on-one sales and marketing platform. |
| 0:10.6 | On today's classic episode, we'll be breaking down how to stop building wealth and start building a legacy. |
| 0:16.1 | To drop these via bombs, I brought to Derek Wilson into EO Fire Studios. |
| 0:19.3 | After Derek's dad's sudden passing, he walked away from a |
| 0:22.0 | multi-six-figure career with the software giant click finals to take over his family's 130-year-old ranch. |
| 0:28.7 | That's where he started the Primal King podcast, Cross O. Meets, and now lives on 2,700 acres in Central |
| 0:34.8 | Idaho with his wife and four kids. And today we talk about how there are more things than just money in life |
| 0:40.1 | and how fulfillment is living your life in a way that will inspire other people |
| 0:43.1 | and how to make the hard decisions and be brave through them and owe so much more. |
| 0:47.8 | And a big thank you for sponsoring today's episode goes to Derek and our sponsors. |
| 0:52.7 | Nestleet is the number one AI cloud ERP, trusted by over 43,000 businesses. |
| 0:57.5 | And right now you can get NetSuite's free business guide, demystifying AI, at netsuite.com |
| 1:02.3 | slash fire. |
| 1:03.1 | The guide is free to you at netsuite.com slash fire. |
| 1:07.8 | Are you ready for the ultimate all inin-one platform for entrepreneurs, marketers, |
| 1:12.2 | coaches, and agencies, build funnels, automate follow-ups, manage clients, and even |
| 1:17.4 | white label your own software, say hello to our featured partner High Level. And visit |
| 1:23.8 | high-levelfire.com to start your free trial today. |
| 1:30.7 | Derek, say what's up to Fire Nation and share something that you believe about becoming |
| 1:37.1 | successful that most people disagree with. |
| 1:40.7 | All right. |
... |
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