Once you understand how to use the pushback as the incentive, as the differentiator,

then you don't have to compete at all.

What's going on, everyone?

Welcome back to Midweek Modern Craftsman, where today I am freezing my butt off.

It's like 20 some degrees in New Jersey right now.

And I can't take it and my house is cold.

But the good news is we have an exciting midweek this week.

As with every week.

So on the main podcast this week we get into talking about

asking better questions and and what type of questions you should be asking to

vet your clients and how that matters so much more than you realize today I

wanted to speak about that obviously with regards to TRG home concepts, my business,

but I want to talk about what that's looked like over the years.

What I got, to be completely honest, wrong early on and what have changed and how those

changes have affected the type of projects that I take on and the way that

those projects actually run for me. One of the biggest signals that I've learned to pay attention

to is what happens when a client pushes back on price or wants just a price early before I've

understood if they're a good client.

So that pushback isn't a negotiation.

It's information.

It's an opportunity for me to educate my clients on why I'm different, what we're doing

differently.

...