Welcome to Do This, Not That, the podcast for marketers.

Each episode is packed with quick tips.

They're super short, and at the end, we have some fun.

Let's jump into it, and thanks for being here.

We are back for Ask Us Anything from the Do This, Not That podcast presented by Marigold. This is our short episode. We're all week long, we get in questions, all sorts of wild questions, work ones, ridiculous ones, and we try to answer one of each. And if you want to submit one, just go to jswettleson.com. There's a button that says podcast. Another one that says, ask us anything. And yeah, we appreciate it all.

So let's jump into it.

We're gonna do the word question first.

We got a question from Lindsay from Cincinnati.

Cincinnati, what do I got?

You know what?

Cincinnati, Skyline, Chile.

Does everybody know about Skyline, chili?

So it's kind of gross, but it's also kind of great. So I don't know if

you know this, but I'm about to talk about ridiculousness. Cincinnati has its own chili

style. It's like sweet. That's like their chili there. It's not like, you know, in Texas where it's like

spicy or whatever. And there's this like kind of fast food chili restaurant called Skyline chili.

There was one down here i think

it just closed and you get like the sweet chili but you get on top of like spaghetti with cheese

and it's both equal parts gross and awesome but that's not your question what's your question lindsay

j everywhere i turn people are saying we need to be more positive in our marketing.

You know, highlight the benefits, be upbeat, use words like grow, win, achieve.

My boss is literally so positive that it bothers me. Am I just a horrible person or is there

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