SPECIAL SERIES == Less Competition, More Clicks? Try Sunday Sends 📬 <== | BATHROOM Break #64 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 14 July 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you’re ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we’re not all scrolling on the toilet. This one’s all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.

ㅤ

Best Moments:

(01:52) Jay admits to having no work-life balance — and why that matters for weekend strategy

(02:30) Daniel makes the case for less competition and more attention on weekends

(04:34) Sunday night sends are outperforming weekday ones for Daniel’s list

(05:30) Jay explains why weekend send times should never match your weekday schedule

(06:14) Open rate isn’t everything — high-intent opens matter more

(07:03) Jay’s weird morning habit: two minutes of direct sun to the eyeballs

(08:00) Daniel’s morning walk is less about coffee and more about mindset

ㅤ

Follow Daniel on LinkedIn, leave a review for The Marketing Millennials, and tag them on Instagram to get reshared in their stories.

ㅤ

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

ㅤ

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ㅤ

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathroom Brink.
0:05.5	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:10.6	But I don't recommend both, but that's your choice.
0:13.2	This collab is going to be super fun.
0:14.6	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:21.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:26.5	And if you want to be in the bathroom, fine.
0:28.8	Just don't tell us about it.
0:30.1	Thanks for checking it out.
0:33.6	Bathroom break time is here.
0:35.7	This is Jay Schweltleson Do This, Not That Podcast.
0:37.9	I'm here with Daniel Murray, the marketing millennial himself.
0:41.9	And today we're going to be talking about should you be doing your marketing on the weekends
0:45.8	if you're a business brand, a consumer brand, is it good or bad?
0:48.7	But before we do that, I got a question, Dave.
0:51.4	Do you set an alarm to wake up in the morning and are you a snoozer?
0:56.4	Are you one of these people that hits your snooze button like five times, drive yourself bananas?
1:01.2	Because I think that's one of the stupidest things in the world.
1:03.7	Which part of that snoozing?
1:05.4	The snoozing part.
1:06.5	I won't lie if I ever, never had the snooze button, but I do, I do have a wake up.
1:11.0	Actually, me and Ari wake up at the same time.
	...

Transcript will be available on the free plan in 27 days. Upgrade to see the full transcript now.

Previous episode

Disclaimer: The podcast and artwork embedded on this page are from GURU Media Hub, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of GURU Media Hub and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.