What's up everyone, this is Alex Lieberman,

co-founder and executive chairman of Morning Brew.

Welcome back to Founders Journal,

my personal audio diary where I give you the business builder,

the tools you need to think better in order to build better,

whether that's building a business, a team, or a new product.

Before we get into it, I want to share some exciting news.

Founders Journal has an exciting sponsorship coming up next month.

You'll be hearing some ads at the top of each episode.

I just wanted to give you a heads up.

Today, I am talking about a new philosophy

on finding direction.

Let's hop into it.

So if I'm being honest,

I was going to focus this episode on something super business-y.

I feel like we've done a lot of, you know,

emotion and psychology-focused episodes last few days

and I was thinking, you know, we need to get more back

to the core of the show.

So we were going to talk about something like mentorship

or finding product market fit as a company.

But given this podcast is a journal of my life,

...