Hey everyone, Alex Lieberman from Founders Journal here.

So the team was recently putting our heads together and we asked ourselves how can we create

more great content for the Founders Journal community.

The thought we had, shower thoughts, basically feeding our audience ideas, thoughts, musings

to get you thinking harder about your career and your business over the course of a week.

So today we're going to try our first shower thought and the topic is how to create conviction.

Long story short, I have always felt this level of self-consciousness that I don't feel

such conviction or passion in my views and opinions like many of my peers in the startup

world do.

And I've always asked myself, is there something wrong with me?

Is there something wrong that I don't feel so strongly about my views like so many other

people?

So I went down this rabbit hole of figuring out how does one form conviction?

How do you form opinions?

But then feel so strongly about those opinions that you'd be willing to bet your whole career

or a lot of money on them.

And here is my learning.

The number one way to build informed conviction, meaning you feel passionate about views that

you're actually really thoughtful about, is a ton of testing and taking bets.

The more that over the course of your career you take bets on things, whether it's taking

a bet to launch a new product or taking a bet to hire a new person or taking a bet to

invest in a new stock.

...