Steven Bartlett's Insane YouTube Process (Millions of Views Per Video)

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 11 December 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2633, We explore Stephen Bartlett's YouTube process, where he consistently generates millions of views per video. Our analysis centers on Bartlett's content strategy, which involves creating both generic and controversial content to capture broad appeal. We also highlight Bartlett's testing process for thumbnails and headlines, along with his initial investment in driving views through sponsorships and paid ads. Drawing comparisons to other podcasters like Sam Sulek, we discuss various approaches to building brand affinity. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Steven Bartlett's Insane YouTube Process (Millions of Views Per Video) (00:49) Discussion on the mass appeal of Stephen Bartlett's content (02:25) Neil Patel's experience with specific content and monetization (03:06) Stephen Bartlett's process of testing thumbnails and headlines (03:36) Stephen Bartlett's initial investment in ads to drive views (04:21) Stephen Bartlett's rise in popularity in recent years (04:40) Importance of creating controversial content for mass appeal (05:04) Comparison between Stephen Bartlett and Sam Sulak's views (05:19) Different approaches to building brand affinity (05:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Steven Bartlett's YouTube Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about Stephen Bartlett's insane YouTube process where he gets millions of views per video.
0:07.0	So, Neil, do you know who this is?
0:08.0	I do not.
0:10.0	Okay, so have you heard of diary of a CEO before?
0:12.0	No.
0:13.0	Okay, so, Neil, it's okay.
0:16.0	I like to watch these things.
0:17.0	Neil doesn't really like to watch these things.
0:19.0	He's got better things to do.
0:21.0	But here, so take a look at kids and a family.
0:23.7	Yeah, exactly.
0:24.7	Like I said, better things to do.
0:26.5	So this is diary of a CEO over here.
0:28.8	This is Stephen Bartlett.
0:29.8	He has about 4 million subs on YouTube. And you can see he did this Jordan Peterson
0:34.0	interview two days ago it's already got 400,000 views and he did another one five
0:37.8	days ago 695 K views right now Neil this this guy is also he's a dragon on Dragons then which is the UK's version of
0:46.3	Shark Tank and if well I shouldn't have you guessed but we just look at this over here
0:51.4	like like Morgan house with two weeks ago
0:53.2	1.6 million views so he's getting a ton of views right so I actually watched a podcast he's
0:59.6	doing really generic content right what mean, generic content and controversial,
1:04.2	but generic is it appeals to everyone.
	...

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