Reddit Goes From 69M Visits/Mo To 200M Visits/Mo

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 12 December 2023

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #2634, We discuss how Reddit's organic traffic increased from 69 million to 200 million visits per month. They attribute this growth to Reddit's user-generated content (UGC) and its voting system, which helps curate and showcase valuable content. Google's emphasis on firsthand experience and expertise also plays a role in Reddit's success. We suggest that content creators focus on experience, expertise, authority, and trust (EAT) to improve their rankings, as AI-generated content lacks these qualities. We also encourage marketers to think creatively and explore ways to demonstrate double EAT. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: Reddit Goes From 69M Visits/Mo To 200M Visits/Mo (00:13) Reddit's historical lack of growth in organic traffic (01:15) Factors contributing to Reddit's recent increase in organic traffic (02:26) Potential impact of AI-generated content on Reddit's success (03:03) Importance of curated and voted UGC for SEO (03:46) Google's focus on verifying the authenticity of content (04:30) The significance of experience, expertise, authority, and trust (05:04) Actionable steps to demonstrate double eat for SEO success (05:22) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Chris Long’s Post Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	All right, so we are going to talk about how Reddit went from 69 million visits a month.
0:04.5	Haha, that's not a joke, 69 million visits per month to 200 million visits per month.
0:09.0	And this is coming from organic.
0:11.2	So Neil, have you seen this at all?
0:12.3	I have not seen it but this just
0:15.3	tells me that we should spend more time on Reddit ads although it's still not a lot of
0:20.0	traffic from an ad perspective here Here, look at this.
0:23.0	189% increase in organic traffic.
0:25.0	This is from Chris Long.
0:27.3	And in the fast five months, ready that had seen a meteoric rise
0:29.7	in organic traffic going from 69 to 200.
0:32.1	Here's a breakdown of the recent success and what it means for
0:34.3	SEO's. And so during the past five year period, Reddit saw very little movement in terms of organic
0:39.3	traffic. From 2017 to 2023, they only netted roughly 5 million monthly sessions.
0:46.5	Okay?
0:47.5	Fairly paltry gains considering the rate that they source UGC.
0:51.5	In June of this year, Reddit started to see notable gains in the organic traffic that they're getting.
0:56.0	In the past five months, they've seen a huge increase and seemingly benefit from every single core algorithm update along the way.
1:03.2	When looking at the data, some of their biggest gains
1:05.2	have come from queries such as ChatGPT, cool math games,
1:08.2	X-bot series, HBOMax.
1:10.8	When evaluating why Google might be giving preference to Reddit, I think there are a few clear trends.
	...

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