Hey, it's Kim Masters, host of the business at KCRW. We're going to start the podcast in just a few seconds, but first, I want to ask you for your support.

You are listening to this podcast for free, but guess what? It's not free to produce. So if you enjoy the show, please send us some support, send us $10 by texting KCRW to the number 2022.2.2. One more time, text KCRW to the number 20222. One more time, text KCRW to the number 20222.

Thanks so much, and here's the show.

From KCRW and KCRW.com, I'm Kim Masters, and this is the business.

I so hope that the studios understand that people want to see challenging films,

films which are not sort of block-busters.

And I wish they would sort of understand that they actually can make money.

And that would be so healthy for the community of filmgoers, filmmakers,

but also it's a different strand of revenue for them.

Director Steve McQueen explains why he believes Hollywood should take a chance on movies like

12 Years a Slave.

Plus, his moving remembrance of the first time he saw Schindler's List.

But first, our last pre-Oskar, Hollywood News Banter.

Stick around, it's the business from KCRW.

Music Hollywood News banter. Stick around. It's the business from KCRW. I'm joined by my banter buddy, John Horn of the Los Angeles Times. Hello, John. Hello, Kim.

So, John, as you know, the Olympics have been taking up pretty much all of NBC's prime time lately. The ratings have been up and down

like a yo-yo. I think there's been some debate, NBC saying it's fabulous. Other people looking at

the numbers saying, eh, not so much. But as you know, John, this is not just about the Olympics for NBC.

Yeah, when you spend $4.4 billion, not just for this, but for the next two games that NBC has,

you're obviously betting on people watching the Olympics, but you're also using the millions of people

who are going to watch the programming to sample other shows, new shows that you're launching

and builds a little allegiance to those shows as they launch.

...