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Valuetainment

“Steve Jobs Came To Learn” - Ritz Carlton Founder REVEALS What Apple Studied About Customer Service

Valuetainment

Valuetainment Episodes

Business

4.81.7K Ratings

🗓️ 14 February 2026

⏱️ 8 minutes

🧾️ Download transcript

Summary

Horst Schulze explains how winning the Malcolm Baldrige Award twice shaped Ritz-Carlton’s culture and why first impressions define customer loyalty. From Steve Jobs studying their retail model to the science behind “first contact,” this clip reveals elite service standards that drive lasting success.

Transcript

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0:00.0

You won the Malcolm Balridge National Quality Award twice.

0:05.7

That's correct.

0:06.0

92 and 99.

0:07.0

No other company has ever done this before.

0:09.1

So what is the significance of that?

0:11.4

Because that's straight up from the White House, right?

0:12.9

That's straight from the D.C.

0:14.1

What is the significance of that?

0:16.4

It's a fantastic thing that the government did more intensely.

0:23.2

It happened during the 80s when the Japanese became major competitors to us.

0:29.2

They were taking over, they're buying everything and controlling and product and cars and everything.

0:37.3

We didn't make no one TVs.

0:39.3

When the commerce department said we have to study

0:43.3

how to be more competitive with the Japanese,

0:47.3

studied the number one companies in the world,

0:49.3

studied the companies that were sustained leaders

0:52.3

in their product for many years, why and so on, found commonalities and created a criteria.

0:59.8

And afterwards that we have to find out who in America comes close to that

1:06.5

so we can make it an example for other companies.

1:09.7

So when you studied and done apply, if you win the Baltic,

1:16.2

you are obligated to open your company up for other companies come in and learn.

1:21.3

For a year free.

...

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