StereoType - Be Authentic to Who You Are
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 21 January 2023
⏱️ 55 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Elizabeth says, “Why isn't she wearing dresses? Why doesn't she like pink? Why isn't he wearing dinosaur shirts? For me it became very personal, and it became a calling because it didn't feel right to me that my children were being labeled in a way that was not authentic to who they are and the way they want to express themselves.”
Today, we interview Elizabeth Brunner, Founder & CEO of StereoType. StereoType is a line of kids clothing that envisions a new world free from limits on expression and joy. Neither gender-neutral nor unisex, StereoType breaks down boundaries and blends these ideas together to create fun and functional clothing to support a child’s own unique style.
We discuss:
* Who she is grateful for
* Origin and Overview of StereoType
* Advice for Parents and why both kids and parents can change and grow
* The Story of Elizabeth’s Son
* How She came up with the name
* What is the mission of the brand
* How she is involves the kids in the brand and made them co-founders
* The difference between gender-neutral and Blended Fashion
* Advice for founders who build disruptive mission-based brands
* Review of clothing line
* And why you need to give yourself and kids space to be themselves
Join Ramon Vela and Elizabeth Brunner as we break down the inside story of StereoType on The Story of a Brand.
For more on StereoType, visit: https://stereotypekids.com/
Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.
*
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Transcript
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| 0:00.0 | this is a brand for kids, but it's also for adults, right? Because we also conform. We also put |
| 0:04.9 | limits on ourselves because we're set in our ways or because this is the way it's always been done. |
| 0:09.3 | But for me, it's really about supporting a child's individuality, but also an adult's individuality, |
| 0:15.8 | and what that means for them. And that means room for growth, room for understanding who you are. And if your child sees that, that's natural permission for them. And that means room for growth, room for understanding who you are. And if your child sees |
| 0:23.1 | that, that's natural permission for them to say, well, if my mom or my dad can do something like this, |
| 0:29.5 | challenge a norm, they might not have the vocabulary to articulate something like that, but they'll see |
| 0:36.6 | it. And I think that that also |
| 0:38.6 | is inspiring for kids and it leads you to discover more about yourself, which is always good. |
| 1:00.8 | This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products. |
| 1:06.4 | I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase. |
| 1:11.7 | So each week, I interview the founder of a consumer brand, unpacked her story, their products, |
| 1:16.6 | their mission, so you can decide which products are worth buying and which brands are worth supporting. |
| 1:20.3 | Elizabeth says, why isn't she wearing dresses? |
| 1:24.3 | Why doesn't she like pink? |
| 1:26.1 | Why isn't he wearing dinosaur shirts? For me, it became |
| 1:29.8 | very personal, and it became a calling because it didn't feel right to me that my children |
| 1:34.8 | were being labeled in a way that was not authentic to who they are and the way they want to express |
| 1:41.0 | themselves. Today, we interview Elizabeth Bruner, founder and CEO of Stereotype. |
| 1:48.2 | Stereotype is a line of kids' clothing that envisions a new world free from limits on expression |
| 1:53.9 | and joy. Neither gender-neutral nor unisex. Stereotype breaks down boundaries and blends these ideas together to |
| 2:02.6 | create fun and functional clothing to support a child's own unique style. We cover so many different |
| 2:09.7 | things and this is such an interesting interview. We cover everything from the origin and overview of |
... |
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