Kevin’s Natural Foods - Helping People Eat Healthy

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 January 2023

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode is brought to you by Sendlane.

Kevin says, “we set up this program where all of our employees are shareholders. They come to work and have a culture of ownership, and everybody is engaged and behind the mission. So we haven't had the labor problems that you've seen over the last year or two. And that's been a blessing for us.”

Today, we interview Kevin McCray, Co-founder & President of Kevin’s Natural Foods. Kevin’s Natural Foods is on a mission is to empower even the busiest people to eat clean without sacrificing flavor.

We discuss:

* His gratefulness practice and what he’s grateful for
* The mission of Kevin’s Natural Foods
* Overview and origin story, including the story of his autoimmune challenges
* What is Sous vide cooking and its impact on the brand’s strategy?
* How their location in the central valley of California is a competitive advantage
* Their goal of using premium ingredients without the high prices
* Why their employee shareholder program is a blessing for them
* Advice for other Founders, including manufacturing and retailers
* Their recipe philosophy and how to cook their meals at home?
* A breakdown of their meals and where to buy
* And more…

Join Ramon Vela and Kevin McCray as we break down the inside story of Kevin’s Natural Foods on The Story of a Brand.

For more on Kevin’s Natural Foods, visit: https://www.kevinsnaturalfoods.com/

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This episode is brought to you by Sendlane.

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Transcript

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0:00.0	this suave cooking technology came out and the restaurants were doing that and they were doing that
0:04.8	for their prep work so they would suave these thick steaks or pork chops or chicken or salmon
0:09.3	and then the line cooks when you ordered would take it out of the water they'd get a pan nice and hot
0:15.0	and they'd sear the meat in the pan and then add a sauce right to the pan and de-glaze the pan. And we had identified that in
0:22.6	restaurants and said, what if we helped the consumer do that? So we could suvi the protein
0:28.1	in an industrial setting, but using the exact same technology as you would in a restaurant.
0:33.0	And then we could provide a little kit. And inside the kit, you'd have your suvied protein in
0:37.0	your sauce.
0:38.1	So at home the consumer could take and they could panseer that protein to heat it up because
0:43.1	it would come in a chilled state and then they could add that cold sauce to the hot pan and de-glaze
0:47.8	the pan.
0:48.6	That whole process takes, you know, three to four minutes and they're cooking like a chef using
0:53.4	this technology that all these
0:54.8	five-star chefs are using. So that was kind of like we had the insight in what we wanted to do.
1:01.0	And then stumbling on that process was kind of give us the vision for how we were going to pull it off.
1:06.2	And then we were able to just focus on the execution, manufacturing the products, and coming up with
1:11.1	the recipes and selling it in.
1:23.3	This is the story of a brand, a podcast that helps people learn the story behind their favorite consumer products.
1:30.2	I'm Ramon Vela, and I believe that people want to know more about the brands and products they purchase.
1:35.8	So each week, I interview the founder of a consumer brand, unpack their story, their products, their mission,
1:41.6	so you can decide which products are worth buying and which brands are worth supporting.
1:50.0	Kevin says, we set up this program where all of our employees, every single employee that works for us as a shareholder.
	...

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