Stepping Up Supplements with 1st Phorm- Business of Fitness #76

Barbell Shrugged

Doug Larson

Business, Training, Fitness, Health & Fitness, Paleo, Weightlifting, Nutrition, Crossfit

4.7 • 2.8K Ratings

🗓️ 7 October 2019

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s show, Jason sits down with 1stPhorm president, Sal Frisella, to take a crash course in customer service. Prior to today’s episode, Sal and the 1stPhormteam held a 5k event in St. Louis to honor a fallen police officer. That event in and of itself is a testament to the great work happening at 1stPhorm. Sal believes in leading by example and creating unparalleled culture. While discussing the evolution of 1stPhorm, listeners can track key decisions that lead the company’s to its success today. With over 10,000 representatives, a 110% money-back guarantee, and providing an environment for success, 1stPhorm is outlining what it truly means to be in the people business.

Bio:

Sal Frisella has led an impressive career both on the field as an athlete as well as in the office as a businessman. Over the last 14 years, Sal has made it his mission to beome a cornerstone of every organization he has been a part of. From playing baseball at SIU and the St. Louis Cardinals, to becoming the top sales producer at IKON, Johnson & Johnson, and 1stPhorm; Sal has cultivated the leadership skills necessary to lead others to both professional and personal success.

Currently, Sal Frisella serves as the President of Operations at 1stPhorm International, a 100+ million dollar direct to consumer supplement business based out of St. Louis. He has held his role of President since 2015 and plays a key role in planning the company’s future, innovating new sales growth strategies and cultivating new leaders within the company. Through his ability to produce top quality talent, he has helped 1stPhorm grow over 500% in the last 3 years to become one of the most recognized brands in the fitness industry. He has led huge brand initiatives to involve the entire customer base of the brand in countless charities and community organizations that give back to those in need.

Outside of his professional career, Sal is a husband, a father of three children, an Ironman, and a leader in his local community.

Minute Breakdown:

0 –10: The evolution of 1st Phorm and changing lives

10 –20: Creating connection through social media and marketing

20 –30: How to work less, make more, and make leaders

30 –40: Cultivating culture in the digital age

Work with Jason and the NCFIT Collective Crew at ncfitcollective.fit

Find Jason at @jasonkhalipa

Connect with Salat @mrfrisella

Follow 1stPhorm: @1stphorm

1stPhormon the web: www.1stform.com

Interested in seeing what the NCFIT Collective is all about? Get your free trial here: ncfitcollective.fit/welcome#trial1

------------------------------------------------------------------------------

Show notes: http://www.shruggedcollective.com/bof-1stphorm

------------------------------------------------------------------------------

► Subscribe to Shrugged Collective's Channel Here

http://bit.ly/BarbellShruggedSubscribe

📲 🎧 Listen to the audio version on the Apple Podcast App or Stitcher for Android Here-

http://bit.ly/BarbellShruggedApple

http://bit.ly/BarbellShruggedStitcher

Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

Find Shrugged Collective and their flagship show Barbell Shrugged here:

SUBSCRIBE ON ITUNES ► http://bit.ly/ShruggedCollectiveiTunes

WEBSITE ► https://www.ShruggedCollective.com

INSTAGRAM ► https://instagram.com/shruggedcollective

FACEBOOK ► https://facebook.com/barbellshruggedpodcast

TWITTER ► http://twitter.com/barbellshrugged

Transcript

Click on a timestamp to play from that location

0:00.0	Hi everyone, I'm Jason Cleepa and welcome to the Business of Fitness Podcast.
0:05.2	You're currently listening to this episode on the Shrugged Collective Channel.
0:09.7	We'll be on this channel for about two or three weeks and then after that we'll be returning
0:15.0	back to our traditional Business of Fitness channel.
0:18.9	You can look us up on Spotify, on iTunes, etc. which is simply put in Business of Fitness
0:25.2	where we have about close to 70 or 80 episodes we've been recording for the last couple
0:30.2	of years.
0:31.2	If you're listening to this on Shrugged and you've been enjoying these episodes please
0:33.8	switch over, check it out over there once we go ahead and stop producing new content
0:38.8	on the Shrugged Collective in a few weeks.
0:41.8	For today's episode, let's talk about it.
0:44.2	Man, I just got back from St. Louis, Missouri.
0:47.2	I was out there meeting with, put in an event for the NCFIC Collective Gym owner and while
0:53.8	I was out there I attended a 5K and met with the president of First Form which is a supplement
1:00.8	company and his name is Sal Frisella.
1:04.3	Now Sal and the team out at First Form are really doing something super unique.
1:10.6	On the surface, yeah, they're a supplement company but what's really interesting that
1:14.6	I've seen is the culture and the community they've been able to create and I think as
1:19.6	gym owners, business owners, there's a lot we can learn from Sal and what they've been
1:24.4	doing.
1:25.4	Now what they work on is they have these independent reps that go out and they have 10,000
1:30.8	of them and we dove in today a little bit about how they maintain quality there, how they
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Doug Larson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Doug Larson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.