Hey, my friends, my name is Rick Mulready and I'm an online business coach.

I'm an ads expert and I'm all about helping online course creators and coaches make more

money in their business while working fewer hours.

But most importantly, I'm a father and I'm a husband. With this podcast, you're going to

learn exactly how to become what we here call the optimized CEO of your business. And that means

you're optimizing your sales and marketing, your time, and your mindset so that you can have more

freedom, a bigger impact, and make more money. So

wrap a coffee, open up your favorite notes app. This is the art of online business podcast.

Hey, what's up my friends? Rick here. Welcome back to the podcast. Thank you as always for tuning in today.

Super appreciate you. Hope all's going well, whatever you're up to you right now. Now,

we hear that a lot of people talking about email is dead. They've been saying that for a few

years now. Email's dead. Well, I have news for you. Email is not dead. Email is still one of the

best ways to communicate with our audience and build a relationship with

them yeah our open rates down you know are our open rates generally low i should say yeah they are

there are different ways to increase that open rate, though, if you're being very intentional

and doing things the right way, if you will, when it comes to your email and your email

marketing and building your relationship with your people. And one of the best ways,

should not come as a shocker or surprise to any of you listening right now, but one of the best ways, should not come as a shocker or surprise to any of you listening right now,

but one of the best ways to build your email list is through a lead magnet, right?

Something that you give in exchange for somebody's email address.

Okay.

And so today, I want to share with you two different things when it comes to lead magnets. Number one,

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