Hey, my friends, my name is Rick Mulready and I'm an online business coach.

I'm an ads expert and I'm all about helping online course creators and coaches make more

money in their business while working fewer hours.

But most importantly, I'm a father and I'm a husband. With this podcast, you're going to

learn exactly how to become what we here call the optimized CEO of your business. And that means

you're optimizing your sales and marketing, your time, and your mindset so that you can have more

freedom of bigger impact and make more money.

So grab a coffee, open up your favorite notes app. This is the art of online business podcast.

What's up, my friends? Rick Mulready here. Welcome back to the show. This is episode number

537. Hope you're doing well, whatever's going on today for you. On today's episode, I want to dive

into, I actually kind of officially kick off, if you will, the membership series here on the

podcast. Now, it's not going to be sequential episodes. Every episode from, you know, for the next

couple months is going to be all about memberships. No, I'm just going to be sequential episodes, every episode from, you know, for the next couple months

is going to be all about memberships. No, I'm just going to start in sort of sequential order,

if you will, from the start of a membership, which we're going to be really talking about today.

We're going to be talking about is a membership or a course right for your business or maybe both. And so we're going to talk about

that today. And then we, over the next couple months, we're going to be talking all about

memberships sprinkled in throughout the episodes all the way through to topics like retention

and all that good stuff. And so like I mentioned today, I want to talk to you

about whether an online course or a membership is right for your business. And again, maybe both

are right for your business. And I first want to say, and the reason really, by the way,

why I wanted to start talking more about memberships here

...