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Marketing School - Digital Marketing and Online Marketing Tips

Staying involved, Avoiding debt traps, and Maintaining accountability as an agency owner

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.61.3K Ratings

🗓️ 7 September 2024

⏱️ 17 minutes

🧾️ Download transcript

Summary

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about book recommendations, the importance of staying involved in your business, using debt financing in agencies, the impact of cold DMs on LinkedIn reach, and strategies for increasing reach on LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (02:15) The Importance of Staying Involved in Your Business (03:11) The Concept of the Working Businessman (04:08) Lessons from Jay Paul Getty's Book (06:24) Using Debt Financing in Agencies (10:28) The Impact of Cold DMs on LinkedIn Reach (13:18) Strategies for Increasing Reach on LinkedIn (16:52) Resources and Support for Agency Owners  Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0

All right, so we have a little treat for you.

0:01.4

So this is a coaching call from the Agency Owners Association.

0:06.0

This is a group that Neil and I have for agency owners

0:08.8

to help you grow faster.

0:10.1

So if you're the agency space, you a services business this is applicable to you.

0:14.0

It's a little preview of a call. It's probably 10-15 minutes or so and you get a sense for what it looks like to be in the group.

0:19.6

If you want to learn more about the group you can go to marketing school.

0:22.0

I.O. slash agency can go to marketing school that I. Oh

0:25.2

I. Hope you enjoy the episode. All right let's jump into it so a couple of

0:30.2

things on my mind before we jump into things that you guys can start to drop your questions in the chat you know Austin will monitor as well

0:37.6

So one thing I will say I just did a book review on this book over here and you know a book is really good when it has a bunch of dog ears like this at the bottom

0:47.2

so ignore the tacky title the title is How to Be Rich but it was written by the richest man in the world at the time,

0:54.0

Jay Paul Getty.

0:55.0

And there's just a lot of timeless wisdom in here.

0:57.0

It's kind of like Think and Grow Rich.

0:59.0

There's just a lot of timeless wisdom.

1:01.0

And so how to be rich, there's a lot of great stuff in here and I think I'm just

1:05.4

gonna share some of the key takeaways that that that stuck with me and it's

1:08.2

interesting because I spoke to a a YPO guy yesterday who's probably like 75 or 80 years old.

1:14.9

He's been through the ringer.

1:16.4

He's been a convicted felon before the FBI rated his place.

1:19.5

You know, they tried to put him in prison for five years. you know he had a company with 71 offices you

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