Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 6 September 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2815, Eric Siu and Neil Patel discuss the popularity of YouTube among celebrities, compare YouTube to Instagram in terms of ad revenue and reach, how insufferable the nature of LinkedIn posts are, and the growth of Reddit's ad business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Is YouTube the best for the next decade? (02:23) The insufferableness of LinkedIn (05:41) Is Reddit the next big opportunity for paid media? (08:56) If your marketing is a perfect 10, you did something wrong (10:33) Perplexity plans to start running ads in Q4 at a $50 CPM (12:45) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Transcript

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0:00.0	The bet for the next decade. So I have this the screenshot over here from Colin and
0:05.9	Samir and basically here's what it shows. So YouTube becomes first streaming platform to break
0:11.5	10% of total TV viewing right
0:13.4	so you see Netflix so YouTube's at 10.4% Netflix is at 8.4% Amazon Prime videos 3.4% 2.7% Hulu and so look Tom Brady's got a YouTube channel
0:26.5	Ronaldo started a YouTube channel first day 20 million subs right? Neil's not happy. What are you gonna say?
0:31.2	Do they all have social media channels for Instagram to Tik-
0:34.1	There's not much of a difference.
0:35.4	It's just the signal says that they see the importance of it.
0:38.6	So I think it's the best bet for the next decade
0:41.0	With what we have in front of us.
0:42.3	I don't think it's the best bet for the next decade with what we have in front of us. I don't think is the best bet for the next decade.
0:45.0	I think it's the best bet, when I say the best bet, I mean the best bet for social media for the next decade.
0:49.1	That's what I think.
0:50.7	YouTube hasn't cracked social shopping. I would say Instagram and Tik-Tok are better for a lot of these celebrities because it's social commerce.
0:57.0	If you had to bet on one social platform for the next decade, what would it be?
1:00.0	Instagram. Okay, I bet on YouTube. So in 10 years when you're 49, are you, you'll be 49, right?
1:08.0	I'll be 48.
1:10.0	Okay.
1:11.0	Whoever loses?, owes what?
1:15.0	I don't know, you pick.
1:17.0	Okay, Taco Bell.
1:18.0	You have to eat Taco Bell.
	...

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