Staying Agile: Adapting to the Changing Landscape of Social Media Marketing
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 4 May 2023
⏱️ 21 minutes
🧾️ Download transcript
Summary
In this engaging episode of the GaryVee Audio Experience, Gary discusses the importance of staying agile in the rapidly evolving world of digital marketing. He explores the potential impact of the metaverse and Web3, defines underpriced attention and shares insights on TikTok and the power of influencers. Don't miss this must-listen episode for valuable tips on navigating the ever-changing landscape of social media marketing!
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Transcript
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| 0:00.0 | Hey everyone, welcome back to another episode of the GaryVee Audio Experience. |
| 0:04.7 | On today's episode we have a fascinating conversation between Gary and Reswana from marketing |
| 0:09.0 | interactive about the ever-evolving world of social media marketing. |
| 0:13.1 | They'll dive into the concept of underpriced attention and explore the role of influencers |
| 0:17.0 | in marketing strategies. |
| 0:19.0 | Get ready to discover how businesses can stay agile and adapt to the rapidly changing |
| 0:23.0 | world of social media marketing. |
| 0:24.8 | Now into the episode. |
| 0:26.5 | Alright, so the topic that we wanted to go with was underpriced attention, which you |
| 0:31.0 | talk about a lot. |
| 0:32.0 | Right. |
| 0:33.0 | And you kind of coined this term, but then I don't hear it as often in Asia, so I think |
| 0:39.3 | this is an incredible term that we should be talking about a lot more. |
| 0:43.3 | So can you share with us why this is a topic that's so close to you, given that underpriced |
| 0:50.0 | attention is essentially a platform that has value but isn't being used by might |
| 0:55.7 | marketers. |
| 0:56.7 | This isn't a topic that's new but it seems to resonate very closely with you. |
| 1:00.8 | It's how I built my dad's business. |
| 1:02.6 | It's how I grew up being a marketer. |
| 1:04.4 | We had a small family business. |
| 1:06.0 | We didn't have a lot of money and I needed to grow it and it wasn't going to be happening |
| 1:11.0 | by overpaying for distribution and creative. |
... |
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