Hey everyone, welcome back to another episode of the GaryVee audio experience.

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When I think about social media, I'm far less emotional about it.

I think then the rest of the world.

I think it's a heavy term for a lot of people.

I think they're so much more passionate about it, whether pro or con.

To me, it just really represents the current state of where consumers' attention is.

The way I navigated was the same way I navigated building my father's liquor store.

When I built my father's liquor store from three to $60 million in business, I ran

newspaper ads and did radio and did direct mail.

And then in the late 90s, very quickly, I realized the internet was here and that became

email marketing and Google AdWords.

So to me, the way I think everyone in here needs to navigate social media is, well, if

you're a B2B company in here and you're not posting three or four times a day, I'm linked

in to extract value of awareness and lead generation and consideration of brand building,

then you're leaving opportunity on the table when the cost of awareness is almost zero.

That's up to you.

To me, I'm not overly emotional if people are making tic-tocs or YouTube shorts or engaging

on Twitter or posting on LinkedIn.

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