Stasher and Modern Twist: Kat Nouri

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 22 November 2021

⏱️ 70 minutes

🔗️ Recording | iTunes | RSS

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Summary

As a mother of three, Kat Nouri was dismayed at the amount of single-use plastic she was using to pack her kids' school lunches. She had already launched a successful brand called Modern Twist, which sold placemats and baby bibs made of silicone. So Kat wondered: why not use silicone to make durable food storage bags, which—instead of being used once, could be used thousands of times? In 2016 she launched Stasher, and was soon persuading retailers that an $11 reusable bag was better for the planet—and ultimately, more cost-effective for the big-box shopper. Kat successfully sold the brand to S.C. Johnson just a few years after launch, but her short tenure at Stasher's helm was marked by growing pains and gnawing moments of anxiety, including an unexpected scuffle with the sharks on Shark Tank. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	When you leave home, can you ever really go back?
0:12.0	Made a version!
0:13.0	Soccer legend Leo Messi and I both left Argentina as kids.
0:17.0	You know you're that piece of a puzzle that doesn't fit anywhere.
0:20.0	To so many immigrants, football is a way to reconnect.
0:23.0	Listen to the last cop in the embedded podcast feed
0:26.0	to hear the latest collaboration from MPR and Fududo Studios.
0:30.0	Hey, it's Guy Ross and first of all, I want to thank you for being one of the very first ever subscribers to how I built this Plus.
0:36.0	It really means a lot to us to have your support.
0:39.0	And we are really curious what you think about it.
0:41.0	Your feedback could have an impact on where we go next with this new offering from MPR,
0:46.0	like which other MPR podcasts we start offering a sponsor free edition of,
0:49.0	or what are the benefits we start providing and whatever else you want to tell us about what you like and what we could do better.
0:55.0	To fill out the short survey, go to npr.org slash subscriber survey.
0:59.0	Again, that's npr.org slash subscriber survey.
1:02.0	And thanks.
1:06.0	I had vertigo twice in my whole career.
1:09.0	One time was when I was on Shark Tank.
1:13.0	Some of the judges are not that nice and if you don't know your business inside out, they're going to eat you alive.
1:20.0	But what you got out of that was a huge visibility.
	...

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