Live Episode! Tofurky: Seth Tibbott (2019)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 29 November 2021

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Seth Tibbott may be the only founder in the world who grew his business while living in a barn, a teepee, and a treehouse. His off-the-grid lifestyle helped him save money as he started to sell tempeh, a protein made of fermented soybeans. Throughout the 1980s he barely scraped by, but things took a turn in 1995, when he discovered a stuffed tofu roast made in Portland, Oregon. Knowing vegetarians had few options at Thanksgiving, Seth named the roast Tofurky and started selling it at co-ops in the Pacific Northwest. Nearly 25 years later, Tofurky sells plant-based protein around the world, and has estimated sales of $40 million a year. This show was recorded live at Revolution Hall in Portland, Oregon. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	When you leave home, can you ever really go back?
0:12.0	Made a version!
0:13.0	Soccer legend Leo Messi and I both left Argentina as kids.
0:17.0	You know you're that piece of a puzzle that doesn't fit anywhere.
0:20.0	To so many immigrants, football is a way to reconnect.
0:23.0	Listen to the last cop in the embedded podcast feed
0:26.0	to hear the latest collaboration from MPR and Fududo Studios.
0:30.0	Hey, really quick before we start the show.
0:32.0	A lot of you have lots of questions about how I built this.
0:36.0	Like, how do you pick guests or where do you record the show?
0:39.0	Or how can I get in touch with Howard Schultz?
0:42.0	Spoiler alert on that one. We can't help you.
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0:49.0	If you'd like to submit a question, please visit gyros.com and fill out the form
0:54.0	and we'll answer some of your questions right here on the show in the coming weeks.
0:58.0	Again, that's GUIRaz.com.
1:06.0	You know, one thing we're really hoping to start up again next year
1:10.0	is our how I built this live shows in real theaters with real human audiences.
1:16.0	Because there is so much great energy in those shows, so much joy,
1:20.0	and I have to tell you, I really miss them.
	...

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