Thanks for stopping by the Startup CPG podcast. If you are a startup consumer brand with five

employees or fewer, this is the place for you. Startup CPG is a community of thousands of founders

and emerging brands who make food, beverage, and beauty products, aka consumer packaged goods. Join us once a week for a mix

of expert insights on hot topics like hiring and e-commerce, 101 episodes breaking down this

unique industry from investing to supply chain, stories from industry legends like the founders

of Honest Tea and Oatley, and community member features,

sharing the journey of emerging brands who are part of the startup CPG community.

I'm your friendly neighborhood podcast host, Jesse Freytag.

I spent three years recently 10xing a CPG company from a local to national brand

and found the industry fascinating yet tricky.

I wished I realized sooner that CPG is meant to be a team sport where we leverage community,

so I spend time on the mic once a week to help share knowledge and make sure you don't feel alone on this journey.

The podcast is just one part of the larger Startup CPG network.

Startup CPG was founded by CPG industry veteran Daniel

Sharf in 2019, who is also now the CEO of Machu Picchu Energy, an on the rise energy drink

startup bringing the good energy to people. Now Daniel and a whole team of passionate people are

working behind the scenes to set you up for success.

We have a very active Slack community of currently 7,000 plus members. It's increasing every day,

so it could be 10,000 by the time you listen to this. And it's completely free to join. Within Slack,

there are multiple major city channels who also often have in-person

meetups. We have regular and very popular free webinars and online networking events, an active

blog, and a magazine covering just about any topic you can think of. And we have a twice a week

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