Be very slow to hire these people.

Take your time.

Don't feel the pressure.

I know you feel like you need to get them in, but trust me, if you got the wrong person

in, it is going to slow you down much more than if you wait to make sure that's the right

person.

And again, you're defined by what you say no to more than what you say yes to.

Welcome to the Startup CPG podcast.

I'm your host, Jesse Freytag.

Today is our second episode of the first hire series where we talk about making first hires in marketing, finance, sales, and operations.

A couple weeks ago, we covered operations, so be sure to check out that episode, and

today's subject is hiring

for sales. When is it time to hire a full-time salesperson? How do brokers fit into the picture?

How do you recruit and hire the right salesperson? Here to help us answer these questions is

Jake Huber, U.S. sales director of St. Pierre, America's number one brioche brand.

Fun fact, Jake was our very first guest on the Startup CPG podcast for our What the F is a Broker episode, one of our most popular episodes, and we're grateful to have him back.

Listen in as Jake covers why founders should do sales as long as possible, the five functions

of a broker and why they are not

a sales hire, setting expectations for your first sales hire, and more.

Hi, Jake. Welcome to the show today. So glad to have you here. How are you? Very good. Thank you for

having me. I'm excited to talk about some sales hires.

Yeah, absolutely. I am too. You are the second part in our first hires series. So I'm super

...