Starting From Zero | Ep 453

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 25 October 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Desperation a lot of times leads to innovation. Today, join Alex (@AlexHormozi) as he talks about his experiences when starting out from ground zero, having a Plan B, and the kind of mindset you should have when starting out.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:24) - For Alex, it’s actually a good thing to have a Plan B especially if you’re like him who likes having contingencies. Sometimes there are unknowns that can mess with your Plan A

(3:03) - Alex started off his Plan B by learning how to sell. But even so, he still lost it all twice: when he had to pay his employee with all he had & when he was putting up Gym Launch

(10:44) - “I no longer have fear around money, and so it allows me to play the game differently.” You’re not actually earning more income, but the learnings along the way

(12:18) - In reality, Alex wasn’t actually starting from zero. Whatever money he made, he would use it as capital/investment for the next business.

(14:57) - For Alex, it’s been cash flow positive since day one with all his business (Gym Launch, Prestige Labs, Acquisition). But his mindset always thinks that he’s starting from zero.

(16:45) - The questions you ask dictate the problems you'll solve

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can not more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.3	More importantly, it may change the world of someone else.
0:28.0	So I started at zero when I started my first gyms.
0:30.3	With new knowledge, I started my turnkey sales company with zero.
0:34.5	And with new knowledge after that, I started the licensing business at zero once again.
0:39.7	Each time learning from the mistakes of my past.
0:43.7	The wealthiest people in the world see business as a game.
0:46.0	This podcast, the game, is my attempt at documenting the lessons I've learned on my way to
0:49.3	building acquisition.com into a billion dollar portfolio.
0:52.0	My hope is that you use the lessons to grow your business and maybe someday soon
0:54.7	partner with us to get $200 million in beyond.
0:56.7	I hope you share and enjoy.
0:59.1	When I had my job and I had a pretty decent job, I was making $50,000, $60,000 a year,
1:02.9	and I was 22-ish as a consultant.
1:06.2	And it was a good stable job and looked good on the resume.
	...

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