Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 22 October 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

(Disclaimer: This interview was recorded over Zoom. We apologize in advance for the quality of the audio.)

There is a space choosing between to extremes, but keep close to the choice that is totally risk reversal. Today, join Alex (@AlexHormozi) as he guests on Vince Del Monte’s YouTube to talk about scarcity urgency on resigns, attracting low-quality leads, using the cohort method, and more. This is part 1 of the interview.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Check out the episode on Vince Del Monte’s YouTube Channel!

Timestamps:

(0:47) - What the cohort method looks like, high-ticket coaching, and rolling urgency

(10:31) - Scarcity urgency for resigns: how are we going to maximize people renewing and upgrading?

(14:14) - What are some techniques for ascending people to the next level? Tip: downsell the upsell

(17:01) - When it comes to guarantees, what are ways to guarantee to not get yourself stuck in muddy waters aka attracting low-quality leads?

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Transcript

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0:00.0	Mosination, welcome back.
0:01.8	This is a podcast that we did with Vince Del Monte.
0:03.9	We talked about three major topics in this first part.
0:06.7	The first was about how to segment for cohorts
0:09.2	to figure out which customers are most valuable to you.
0:10.9	So you can also make more money by doing less work.
0:12.9	Highly recommend.
0:13.7	How to tactically employ scarcity in business
0:16.1	where you sell customers every single day
0:17.5	and some of the tactics that we have seen
0:18.8	that really, really drive conversions
0:20.2	and decrease action thresholds
0:21.3	so that people want to buy the moment you give in the offer.
0:24.0	And how to stack guarantees in a way that reverses
0:27.0	all the risks such that they would be stupid
0:28.9	to say, nient to your offer.
0:31.0	Enjoy.
0:32.0	Welcome to the game where we talk about how to get more customers,
0:39.8	how to make more customers, how to keep them longer
0:41.8	and the many failures and lessons we have learned
0:43.6	along the way.
0:44.3	I hope you enjoy and subscribe.
	...

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