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Barbell Shrugged

Starting and Scaling an Online Fitness Business: DO THIS w/ Anders Varner, Doug Larson, and Travis Mash - Barbell Shrugged #456

Barbell Shrugged

Doug Larson

Business, Training, Fitness, Health & Fitness, Paleo, Weightlifting, Nutrition, Crossfit

4.72.8K Ratings

🗓️ 6 April 2020

⏱️ 68 minutes

🧾️ Download transcript

Summary

How to take your fitness business online?

What are the upsides to an online fitness business?

What are the downsides?

Main differences in coaching, communication, and getting buy in from athletes?

What level service are you providing to your clients?

How do you get new clients?

Building a sales funnel?

Lead capture

Athlete nurture (FB groups, slack channels)

And more…

Anders Varner on Instagram

Doug Larson on Instagram

Travis Mash on Instagram

TRAINING PROGRAMS

Host the One Ton Challenge at your gym: http://shruggedstrengthgym.com

One Ton Challenge

One Ton Strong - 8 Weeks to PR your snatch, clean, jerk, squat, deadlift, and bench press

20 REP BACK SQUAT PROGRAM - Giant Legs and a Barrel Core

8 Week Snatch Cycle - 8 Weeks to PR you Snatch

Aerobic Monster - 12 week conditioning, long metcons, and pacing strategy

Please Support Our Sponsors

Paleo Valley - Save 15% at http://paleovalley.com/shrugged

Organifi - Save 20% using code: “Shrugged” at organifi.com/shrugged

PRx Performance - http://prxperformance.com use code “shrugged” to save 5%

http://kenergize.com/shrugged use Shrugged10 to save 10%


Masszymes http://masszymes.com/shrugged use Shrugged to save 20%

Transcript

Click on a timestamp to play from that location

0:00.0

Truck family, I am fired up about this episode today because the entire fitness industry has moved online

0:07.1

And there's been a massive movement towards the online space for many years now, but

0:15.6

The influx of online coaching zoom classes the brick and mortar facilities being forced to go online

0:23.8

I

0:24.8

think is a new wave that is very interesting and

0:28.0

And I have a lot of experience in this field moving online how to run an online business Doug Larson

0:37.4

Coast Travis mash we all run online businesses

0:41.2

Barbell shrug is a hundred percent online. We we don't have a brick and mortar facility. We don't have been living the same state

0:49.2

Mash has been running an online business since the very first time he was on barbell shrug a couple years ago

0:53.8

so we have a ton of

0:56.2

Knowledge and how this business is started how it runs how it scales and I think you're going to learn a ton from it

1:04.4

Especially if you are a personal trainer a gym owner or anyone that is

1:09.2

Finding themselves in a space right now, and which you have to move your business online

1:14.2

There's a ton of opportunities. There's a ton of

1:18.6

downsides

1:19.6

As well if you if you are lost you are not specific and I think this episode does a great job

1:25.5

highlighting exactly where you need to be and what you need to focus on to get started and to scale your online business

1:34.7

This episode is sponsored by our friends over at Paleo Valley

1:38.8

But talking about them all week, but look not even all week all month, but look we we needed a

1:45.5

Company that was going to be providing us with high quality meats knowing that we were going to be in shutdown

1:50.4

We were going to be traveling and

1:52.4

I needed some snack food and we were looking for a

...

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