Today's department is the events department.

If you're wanting to throw an industry event at any level, I have back on the department,

Neil Dingra, who last year with events and masterminds and things like that has been able to make over four million bucks.

Organically, no paid ads.

What we're going to talk about today is really going to get into the shortcut.

There's a lot of people trying to do this,

and you and I see most of the time they fail. In a world of AI and everything being virtual and this,

they want that in-person action. There's nothing that replaces that. Nothing attracts a crowd like a

crowd. And I found it to be like a brand accelerator. If you are yourself and you create that

experience, that is brand. And even if you're doing a micro event, when they're in that room, phones off, they're looking right at you.

Versus we're trying to buy 20 seconds of somebody's attention on Instagram.

So when people see that you're consistently doing this, people are showing up, there's good feedback.

They now feel like, oh, this is something worth attending.

Can you quickly break down how you sold 30% of your tickets to your event with one promotion?

Okay, so when you launch an event, I think it's really important to give it.

Welcome to the department. It's Omar al-Sikori. I'm so excited because today's department is the

events department. If you're wanting to throw an industry event at any level,

I have back on the department, Neil Dingra,

who last year with events and masterminds and things like that

has been able to make over four million bucks,

organically, no paid ads,

and he knows so much about creating experiences

...